In the second blog of our exclusive Attorney Marketing Network series dedicated to new lawyers and their quest for success, we are examining the best practices for marketing your law firm startup. In this blog post, you will learn: How to choose a law firm name that reflects your expertise How to build your law […]
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Should New Attorneys Join An Existing Law Firm or Start Their Own Legal Practice?
In the first blog of our exclusive Attorney Marketing Network series dedicated to new lawyers and their quest for success, we are examining the options between going to work for an existing law firm, or starting your own. In this blog post, you will learn: The pros and cons of both options The licensing and […]
Why Is Technical SEO Important To An Attorney Website’s Success?
Technical SEO is definitely not going to help you in the courtroom. But it can place more clients in your office, who will later be represented in that very same courtroom. Knowing why technical SEO is important can increase client conversion rates, which means you may begin to learn exactly how new business is landing […]
Reach Your Law Firm’s Full Potential With Customer Relationship Management Software
At the Attorney Marketing Network, our staff works tirelessly to increase the online rankings of our law firm clients for the purpose of expanding leads and delivering qualified clients to their virtual and physical doors. Once they get there, it is up to the attorneys in your firm to nurture the lead into a converted […]
Optimize Your Law Firm Website To Include Voice Search Marketing
The growth of smart technology is changing the way people search for products, services, and information on the internet. Studies show that 32% of consumers own a smart speaker, and 77% of the U.S. population owns a smartphone, which means voice search assistants like Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana, and Google allow the masses […]
What Do Prospective Clients Want From Your Law Firm’s Website?
In 2018, the average firm allocated nearly 41% of their marketing budget to their online presence and employing varying advertising and local search engine optimization practices with the goal of being one of the top lawyers who appear when the search engine results are returned. And it was money well spent. 95% of all online […]
How to Avoid Penalties from Google
Whether you are a sole practitioner or a managing partner in a dozen-lawyer firm, you understand how important your website is to your livelihood. As we near 2019, your website — and more importantly, its content — is a significant driving force behind your marketing practices. And Google is definitely watching how, when, and where […]
Incorporating Law Firm Review Stars on the Search Engine Results Page
Online reviews really make a difference in how your law firm is perceived by prospective clients. With 84% of consumers stating they trust online reviews as much as they trust a personal recommendation from a friend, reviews are significantly impacting the way people find service providers — including attorneys. You already know that it is […]
Chatbots for Law Firms: Convert More Clients, Provide Better Customer Service
Technology has progressed mightily over the past decade, including impressive forward momentum in artificial intelligence communications. The popularity of Apple’s Siri and Amazon’s Alexa has changed the way people search for services and products. This is true for everything from purchasing laundry detergent to finding a Latin-focused restaurant nearby or locating the nearest physician – […]
Track What Is Critical to Your Law Firm’s Growth by Measuring KPI Values
Want to evaluate your law firm’s marketing success? Key Performance Indicators, or KPI, allow attorneys to measure their business, marketing, and performance successes using values that reflect how efficiently lawyers are reaching their objectives. Simply put, how do you know if you are reaching your marketing goals? Are you measuring the proper indicators? Let’s find […]
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