What Does SEO Mean To Your Law Firm?

Lawyers SEO

Search engine optimization, or SEO, is exactly like it sounds: It is the art of optimizing your law firm’s online ranking. With Google maintaining over 86% of the search engine market share, satisfying their consistently-changing algorithms is job one to ensure your marketing success.

The fact is, 93% of all online searches begin with a search engine, and 75% of searchers never leave page one of the result’s page.

Does your law firm appear at the top of the search engine results page when a prospective client enters “(this type of attorney) in (your area)” on their laptop or mobile device?

In order to increase traffic, boost incoming calls and form submissions, and convert clients into real cases, you have to get in front of the audience who needs your legal services most.

That’s where we come in. At the Attorney Marketing Network, we are not interested in wowing you with words. We are interested in wowing you with results.

Welcome To Our Strategy Headquarters; Attorney-Marketing Style

As an attorney, you know how important strategy is to your legal success, and so do we. A winning record and positive reviews boost more than your online persona, but your trusted value in the legal and local communities.

At AMN, we connect with the lawyers, partners, and support staff who work in the firms we represent to provide attorney marketing strategies that deliver qualified client leads in one of the most competitive industries in the country.

Attorneys SEO

You need an edge in online legal marketing, and the Attorney Marketing Network can provide a measurable competitive advantage through:

  • Tailor-made SEO, ensuring no two attorneys receive the same advice or marketing approach
  • Search result algorithms that return the customized, relevant, and competitive results your firm needs to stand out
  • Improved relevance that overshadows the competition

While most attorney local SEO firms may be able to boost your online ranking, we have found it is much more important to maintain your prominence. You do not want to see your ranking increase, simply to watch it crash with the next month’s reports. Neither do we.

Our law firm marketing agency has over a decade of experience enhancing our clients’ online rankings, and our accomplished account managers, SEO specialists, design professionals, writers, and marketing mavens combine to create a superior source of curated legal marketing results for each of our clients.

If you are looking for unique, legal-focused marketing solutions, you found us. Let’s talk.

Law Firms SEO

A Unified Approach To Attorney Marketing:

Coordinate Your Online Campaigns For Maximum Results

No matter the size of your law firm, if your marketing practices are not cohesive, you are going to get mixed results. When it comes to your online ranking, you cannot afford to engage in costly SEO practices that conflict with your overall marketing plan.

At the Attorney Marketing Network, our account specialists will interview your attorneys to ensure we understand your current market, approaches, and objectives, so we are coordinating your goals properly and enhancing your complete online ranking.

We know what works, and dragging your online and offline marketing efforts in different directions is not it.

Instead, we focus on delivering:

  • Faster websites and landing pages to help speed conversion
  • Organic rankings to boost your firm to the top of the search engine results page
  • Meaningful, high-quality content that conveys trust and authority while optimizing both SEO and conversions
  • Mobile-enhanced website designs with voice search optimization
  • Locally-focused rankings to usurp your competitors
  • Accurate citations to increase functionality and ranking
  • Robust site structure to increase and maintain rankings for all your web pages
  • Safeguarded conversion elements to maintain your prominence
  • Third-party ranking authority for social media and review platforms
  • Maps and Google My Business SEO
  • Link Building to allow quality sites to link back to you from legal directories, news websites, education forums, sponsorships and more

law firm SEO marketing agency

Ready? Set. Convert!

At the Attorney Marketing Network, we know that each detail of your law firm’s success begins with an optimized online persona that allows Google to categorize your website properly — so you can be found during keyword searches implemented by local traffic.

Our customized approach to delivering results for our clients allows us to do more than boost search engine result rankings but convert traffic into clients.

Our law firm SEO practices deliver you directly to your audience and produce:

  • Heightened traffic and impressions
  • Higher conversion rates
  • Elevated overall organic rankings
  • Improved time on your site
  • Decreased bounce rates
  • More incoming calls, which can be measured with our call monitoring software
  • Website texting capabilities, so your clients can reach you in their preferred method
  • Increased online form submissions
  • Advanced material downloads and email signups

Our lawyer marketing packages include on-page optimization, content writing, and authority building techniques — and that is just the start. Learn more about our marketing services for lawyers today, and start feeling the effects of positive, measurable growth.

SEO marketing services for lawyers

Visualize Your Law Firm’s Growth: Witness Your Online Progress In Real Time

At AMN, our approach to progressive law firm marketing begins with not just keeping up with Google’s algorithm changes, but anticipating potential areas of growth to understand and practice the newest SEO technologies that produce results for our lawyers.

Our attorney marketing firm crafts results based on online data that matters, which allows us to create affordable and manageable SEO strategies for lawyers throughout the United States.

We design creative and competitive strategies that best your competition and delivers results that are visible in real time, thanks to our:

  • Intuitive attorney marketing dashboard, available on desktop and mobile devices
  • Monthly reporting and consulting
  • Real-time solutions to improve on-going lawyer marketing strategies

We provide full-service law firm marketing communication solutions that deliver direct access to your entire marketing team from account managers to agency owners and SEO specialists to writers, so your campaigns are coordinated without compromise.

Related Links:



What If I Already Have An SEO Firm? Can I Switch To AMN?

At the Attorney Marketing Network, we understand that your law firm wants to see results and that if your ranking has not improved with your current lawyer marketing agency, it may be time to move on.

Chances are, your current firm did their best, but just might not be equipped to deliver the SEO strategy you need to improve your online ranking. We will review your current strengths and weaknesses during a full audit of their SEO practices. Afterward, you will receive a comprehensive, yet easy to understand, report of what is and is not working — and how we are able to improve your legal marketing outlook.

When you are ready, we will create a smooth transition for your law firm without risking your existing online properties.


How Much Will A New Law Firm SEO Strategy Cost?

SEO costs vary for each attorney we work with, simply because their needs are different. At the Attorney Marketing Network, we will tailor your service estimate to meet your law firm marketing needs. Rest assured, the estimate you receive will be the amount you are billed. There are no hidden costs and no surprise charges.

Pricing will depend solely on your SEO needs, and how competitive your market is, but are never decided by a one-size-fits-all approach. Your customized SEO plan and its costs are dictated by the actual services we provide that will boost your rankings and allow your law firm to stand out from its competitors.

What’s more is that we never ask our clients to sign long-term contracts. We want your firm to reach its marketing potential and we will work tirelessly for it for as long as you value our partnership.


How Long Will It Take To See SEO Results For My Law Firm?

As SEO specialists, we would be remiss in saying your SEO results are going to pour in immediately. And any other lawyer marketing firm that says otherwise is setting you up to fail.

Once we learn about your firm, its attorneys, practice areas, and the competitive landscape surrounding your locations, we will begin to measure your existing online rankings and discover where improvements are required.

This process includes:


  • Discovering how competitive your market is


  • Measuring the size of your geographically targeted area
  • Exploring how long your website has been online
  • Evaluating the amount and quality of content on your website
  • Valuing the overall design and usability of your website
  • Assessing the structure, and actual site architecture of your site
  • Valuing your previously engaged SEO techniques
  • Accessing your current local directory listings, and how your firm is represented in each, including your name, address and phone number (NAP) and ensuring its consistency across all platforms

While the attorney marketing evaluation and SEO implementation timeframe are different for each of our clients, most lawyers’ online ranking is advanced in three to six months.

Our staff is committed to be held accountable for the effects of our attorney marketing campaigns, and provide measurable results for our lawyers to review in real-time in the form of monthly reports and ongoing analytics.

We have what you need to find online success. Meet the team who will deliver results for your law firm.


What If I Am A Small Law Firm? Can AMN Help Me Grow?

At the Attorney Marketing Network, we work with small and large firms alike who are looking for a trusted partner who can produce online SEO results.

Our team of professionals delivers complete attorney marketing resources to enhance your law firm’s online ranking, including:

  • Attorney SEO
  • Lawyer SEM, including pay-per-click management
  • Pay-per-call and pay-per-text for mobile
  • Keyword research and implementation
  • Website design and development
  • On-page optimization
  • Valuable linking
  • Monthly blogging
  • Copy editing for optimization
  • New content for web pages, landing pages, and supporting pages
  • CRM/Client intake value
  • Remarketing and retargeting campaigns
  • Review management using our Review Builder technology to enhance your star-ranking
  • Call tracking and texting capabilities to reach more prospective clients using their preferred contact methods

We will get to know your law firm, evaluate your current online existence and unique SEO needs and take advantage of your attorney profiles and practice areas to promote the overall value that sets your firm apart from the competition.


Is My Law Firm A Good Fit For The Attorney Marketing Network?

At AMN, we work with scores of law firms throughout the country to ensure their marketing efforts are placing their attorneys at the top of the search engine results page.

We work with attorneys with varying focuses, which dictates our approach to their online success including, but not limited to:

  • Family Law Attorneys
  • Divorce Lawyers
  • Adoption Attorneys
  • Personal Injury Lawyers
  • Criminal Defense Attorneys
  • Estate Planning Lawyers
  • Bankruptcy Attorneys
  • Real Estate Lawyers
  • Landlord and Tenant Attorneys
  • Financial Fraud Lawyers
  • Class Action Attorneys
  • Medical Malpractice Lawyers
  • Elder Abuse Attorneys

How Can I Get Started On My New Law Firm SEO Campaign?

Each of our services is accompanied by straightforward pricing that is supported by upfront and honest services that produce results — not empty promises. Call us today at (877) 899-8480 and learn more about partnering with our professionals to achieve online marketing success for your law firm. Or, undergo a Free Website Audit today, and allow us to reach out to you to provide solutions that fit your law firm’s unique needs.

Land Legal Group Case Study

More than 55% of Land Legal Group’s keywords in California are in position one on Google, which tripled his incoming phone call rate per month, and allowed the upstart legal group to successfully compete with big market veterans in Los Angeles, CA.

Read full Story

Get A Quote Now