SEO for Lawyers

What is Lawyer SEO?

SEO for lawyers is a profession that involves optimizing a law firms’ search engine optimization or online ranking while driving qualified traffic and leads to your legal website.

The fact is, 93% of all online searches begin with a search engine, and 75% of searchers never leave page one of the result’s page.

Does your website appear at the top of the search engine results when prospective clients search for law firms within your practice area in your city and state? 

In order to increase traffic, boost incoming calls and form submissions, and convert clients into real cases, you have to get in front of the audience who needs your legal services most.

That’s where we come in. At the Attorney Marketing Network, we are not interested in impressing you with words. Our Law Firm search engine optimization experts are interested in wowing you with impressive results.


SEO for Lawyers in 2021

Why Do Lawyers Need Search Engine Optimization?

Search Engine Optimization or SEO for lawyers is important for several reasons, but the real value is reflected in the law firm’s searchability, visibility, and ability to remain competitive among their peers.

Lawyer’s search engine optimization allows your attorney website — whether you are a solo practitioner, two-partner team, or a large firm — to stand out from other attorneys in your city that specialize in the same practice areas as you.

Moreover, proper law firm SEO allows each page of your website to be a trusted resource by Google and other search engines, placing you in front of your prospective clients while they are searching for your services.

In short, effective SEO for attorneys combined with a high-quality website can transform your legal brand into a lead-generating powerhouse that produces quality cases.

Why Is SEO Important for Lawyers?

Importance of SEO


When prospective clients are searching for an attorney, whether it is for legal representation in family law, business, bankruptcy, or personal injury, they are looking for a partner who can provide exceptional advice, valuable guidance, and positive solutions for their unique needs.

Before deciding who will represent them, they must trust you to handle their case from the time they find you online through the outcome of their case. Lawyer’s SEO initiates trust through your website’s online credibility, which establishes a strong foundation for reliable representation.

When your attorney website ranks at the top of the search engine results page, that reflects Google’s trust in your digital footprint, which provides an authoritative brand identity that clients can get on board with, even at first glance.

This credibility is further established once the prospective client clicks on your link and is met with a streamlined and functional website design that is supported by a positive user experience, optimized on-page elements, valuable content, and quality backlinks that offers users the information they need quickly and easily, in fewer clicks.

Establishing your online authority through attorney SEO is paramount to building trust and credibility, which requires knowledge, effort, and commitment throughout the process to earn top-page rankings.

Expert SEO for Lawyers That Works!

SEO experts for lawyers

As an attorney, you know how important strategy is to grow your law firm, and so do we. A winning record and positive reviews boost more than your online persona, it also impacts your trusted value in the legal and local communities.

At AMN, we connect with the lawyers and partners, and we support the law firm staff that we represent. We provide expert legal search engine optimization strategies that deliver qualified client leads in one of the most competitive industries in the country.

You need power in online SEO for your law firm, and the Attorney Marketing Network can provide a measurable competitive advantage through:

  • Tailor-made SEO, ensuring no two attorneys receive the same advice or marketing approach
  • Search result algorithms that return the customized, relevant, and competitive results your firm needs to stand out
  • Improved relevance that overshadows the competition

While most attorney local SEO firms may be able to boost your online ranking, we have found it is much more important to maintain your prominence. You do not want to see your ranking increase, simply to watch it crash with the next month’s reports. Neither do we.

A Law Firm SEO Agency Has Over a Decade of Experience

With our combined team of accomplished account managers, search engine optimization specialists, design professionals, writers, and marketing mavens, we are able to create a superior source of curated legal marketing results for each of our clients.

If you are looking for unique, legal-focused marketing solutions, you found the right law firm SEO company. Let’s talk.

The Essentials of Successful Lawyers SEO Campaigns

The essentials of successful law firm SEO campaigns help attorneys understand the environment of the web, which can become more controllable with proper guidance.

Partnering with Attorney Marketing Network provides lawyers with the necessary knowledge they need to make informed decisions about how and where their brand is represented online.

This is important because a recent study shows that nearly 40% percent of all click-throughs originate from the first three organic search ranking positions, which means your ranking is paramount to your success.

As search engine algorithms change, so does the way prospective clients use the Internet. Keywords, locations, Google ratings, your law firm’s Knowledge Graph panel, Google My Business listing, and its social media profiles all combine to create a significant driving force for Lawyers SEO success.

Staying on top of a lawyer’s SEO changes requires a firm understanding of how search changes will affect your ranking before they occur, which allows your law firm to maintain its position to drive real, tangible cases into your office.

High-quality lawyer SEO will allow your law firm to consistently discover and leverage new opportunities that allow you to stand apart from your competitors.

A Unified Approach To SEO for Lawyers

Unified Approach to SEO for lawyers

Regardless of the size of your law firm, if your marketing practices are not cohesive, you are going to get mixed results. When it comes to your online ranking, you cannot afford to engage in costly SEO practices that conflict with your overall marketing plan.

At Attorney Marketing Network, our account specialists will interview your attorneys to ensure we understand your current market, approaches, and objectives. This allows us to coordinate your goals properly and enhance your complete online ranking. Generally, because of thousands of campaigns we’ve run over the last 10 years, we already know what works and have over 10 years of proprietary data to pull from.

Our attorney SEO specialists know what works. We assure you we are not dragging your online and offline marketing efforts in different directions.

Instead, we focus on delivering your law firm:

  • Faster websites and landing pages to help speed conversion
  • Organic rankings so your firm reaches the top of search engine page results
  • Meaningful, high-quality content that conveys trust and authority while optimizing both SEO and conversions
  • Mobile-enhanced website designs with voice search optimization
  • Locally-focused rankings to usurp your competitors
  • Accurate citations to increase functionality and ranking
  • Robust site structure to increase and maintain rankings for all of your web pages
  • Safeguarded conversion elements to maintain your prominence
  • Third-party ranking authority for social media and review platforms
  • Maps and Google My Business search engine optimization
  • Link Building to allow quality sites to refer back to you from legal directories, news websites, education forums, sponsorships, and more

What Lawyers Should Know About SEO in 2022

Determining what works best for a lawyer’s SEO is a constant moving target, which is why it is important to partner with a knowledgeable team you can trust to provide real-time advice about the direction your online marketing takes.

As the search world evolves, typically at Google’s behest, so should the way your law firm is represented, which requires constant monitoring and intelligence behind the scenes. Movements should be assessed consistently and proactively.

Google makes thousands of algorithm changes each year, which makes it easy for attorneys to fall behind when they are not partnering with an experienced lawyer SEO team that can not only get you to the top of the search engine results page but also keep you there.

New lawyer SEO strategies, including one of the latest resources, is a trusted designation called Google Screened, which can help lawyers stay ahead of their competition in 2022.

How is SEO for Lawyers Different from Other Industry SEO?

SEO for Lawyers Different from Other Industry SEO

Lawyer SEO is different from other SEO industries because law firms thrive on local engagement.

Certainly, some other industries do too, like restaurants and retail outlets, but attorneys offer services — not products — which means their complete target market is comprised of local audiences. This is very different from other industries that rely on all types of traffic to purchase goods that can be shipped anywhere in the world.

Local optimization focuses on specific geographic criteria — including towns, cities, regions, and even states — to establish a viable medium for your law firm’s messaging on a local level, which can be accomplished with local citations, backlinks, and listings relevant to the legal industry.

Local SEO means increased engagement, traffic, and conversions within a specific vicinity, so people can find your law firm quickly and easily, putting them one step closer to obtaining your services.

SEO for lawyers is also very different from other industries in that prospective clients may search for attorneys using different keywords or phrases, and often by asking questions that reflect their needs as part of their search criteria.

Your law firm’s online identity must be visible in the places where your prospective clients can make a worthy connection, and strategic attorney SEO will get you there faster. Proven attorney SEO tactics relay the importance and dependability of your services — and your successes — and positively impacts the decision-making cycle.

Ready, Set, Convert!

At Attorney Marketing Network, our law firm SEO experts know that each detail of your law firm’s success begins with optimized and targeted landing pages for each practice area that allows Google to categorize your website properly — so you can be found during keyword searches implemented by local traffic.

Our customized approach to delivering results for our clients allows us to do more than boost search engine result rankings for your law firm. It also allows us to convert traffic into clients.

Our law firm search engine optimization practices deliver you directly to your audience and produce:

  • Heightened traffic and impressions
  • Higher conversion rates
  • Elevated overall organic rankings
  • Improved time on your site
  • Decreased bounce rates
  • More incoming calls, which can be measured with our call monitoring software
  • Website texting capabilities, so your clients can reach you in their preferred method
  • Increased online form submissions
  • Advanced download materials and email signups

Our attorney SEO packages include on-page optimization, content writing, and authority-building techniques — and that is just the start. Learn more about our marketing services for lawyers today, and start feeling the effects of positive, measurable growth.

Visualize Your Law Firm’s SEO Growth: Witness Your Online Progress In Real-Time

Visualize Your Law Firm’s SEO Growth

At AMN, our approach to progressive law firm SEO marketing begins with sustainability and utilizing supportive strategies. Not only do we keep up with Google’s algorithm changes, but anticipate potential areas of growth to understand and practice the newest SEO technologies that produce results for our lawyers.

Our law firm SEO results are based on online data that matters, which allows us to create affordable and manageable search engine optimization strategies for lawyers throughout the United States.

We design creative and competitive attorney SEO strategies that eliminates competition and delivers results that are visible in real-time, thanks to our:

  • Intuitive attorney marketing dashboard, available on desktop and mobile devices
  • Monthly reporting and consulting
  • Real-time solutions to improve ongoing lawyer marketing strategies

We provide full-service and the best in its class law firm marketing solutions that deliver direct access to your entire marketing team from account managers to agency owners and expert SEO for law firm specialists to writers, so your campaigns are coordinated without compromise.

While Working With Attorney Marketing Network, How Much Do Lawyer SEO Services Cost?

Each law firm’s SEO strategy is unique and is priced according to the attorney’s exclusive needs.

One attorney’s online footprint may differ greatly from another’s, based on their location, practice areas, and the level of competition they face in their geographic location.

The cost of each attorney SEO plan is created through a customized approach to producing results, so no one pricing structure fits all.

At Attorney Marketing Network, we tailor each lawyer’s SEO campaign to the law firm’s unique objectives and budget, so we can grow their client base organically.

Contact us today to learn how our lawyer’s SEO specialists can help put your law firm in front of the right audience, at the right time, to produce the results you deserve.

Related Links:


What If I Already Have An SEO Firm? Can I Switch To AMN?

At Attorney Marketing Network, we understand that your law firm wants to see results and that if your ranking has not improved with your current lawyer marketing agency, it may be time to move on.

Chances are, your current agency did its best, but just might not be equipped to deliver the best lawyer SEO strategies you need to improve your online ranking. We will review your current strengths and weaknesses during a full audit of their SEO practices. Afterward, you will receive a comprehensive, yet easy to understand, report of what is and is not working — and how we are able to improve your legal marketing outlook.

When you are ready, we will create a smooth transition for your law firm without risking your existing online properties.


How Much Will A New Law Firm SEO Strategy Cost?

Attorney SEO costs vary for each attorney we work with, simply because their needs differ. At Attorney Marketing Network, we will tailor your service estimate to meet your law firm marketing needs. Rest assured, the estimate you receive will be the amount you are billed. There are no hidden costs and no surprise charges.

Pricing will depend solely on your SEO for Lawyers needs, and how competitive your market is, but is never decided on a one-size-fits-all approach. Your customized lawyer SEO plan and its costs are dictated by the actual services we provide that will boost your rankings and allow your law firm to stand out from its competitors.

Moreover, we never ask our clients to sign long-term contracts. We want your law firm to reach its marketing potential. Our lawyers SEO experts will work tirelessly for it for as long as you value our partnership.


How Long Will It Take To See SEO Results For My Law Firm?

As a lawyer SEO marketing agency, we would be remiss in saying your SEO results are going to pour in immediately. And any other lawyer marketing firm that says otherwise is setting you up to fail.

Once we learn about your firm, its attorneys, practice areas, and the competitive landscape surrounding your locations, our lawyers’ SEO experts will begin to measure your existing online rankings and discover where improvements are required.

This process includes:

  • Discovering how competitive your market is
  • Measuring the size of your geographically targeted area
  • Exploring how long your website has been online
  • Evaluating the amount and quality of content on your website
  • Valuing the overall design and usability of your website
  • Assessing the structure, and actual architecture of your site
  • Valuing your previously engaged SEO techniques
  • Access your current local directory listings, and how your firm is represented in each, including your name, address, and phone number (NAP) and ensuring its consistency across all platforms.

While the attorney marketing evaluation and SEO implementation timeframe are different for each of our clients, most lawyers’ online ranking is advanced in three to six months.

Our staff is committed to being held accountable for the effects of our attorney marketing campaigns and providing measurable results for our lawyers to review in real-time in the form of monthly reports and ongoing analytics.

We have what you need to find online success. Meet the team that will deliver results for your law firm.


What If I Am A Small Law Firm? Can AMN Help Me Grow?

At Attorney Marketing Network, we work with small and large firms that are looking for a trusted partner who can produce online SEO results.

Our team of SEO experts delivers complete attorney marketing resources to enhance your law firm’s online ranking, including:

  • SEO for Lawyers
  • Lawyer SEM, including pay-per-click management
  • Pay-per-call and pay-per-text for mobile
  • Keyword research and implementation
  • Website design and development
  • On-page optimization
  • Valuable linking
  • Monthly blogging
  • Copy editing for optimization
  • New content for web pages, landing pages, and supporting pages
  • CRM/Client intake value
  • Remarketing and retargeting campaigns
  • Review management using our review builder technology to enhance your star-ranking
  • Call tracking and texting capabilities to reach more prospective clients using their preferred contact methods

We will get to know your law firm, evaluate your current online existence and unique SEO needs, and take advantage of your attorney profile and practice areas to promote the overall value that sets your firm apart from the competition.


Is My Law Firm A Good Fit For The Attorney Marketing Network?

At AMN, we work with scores of law firms throughout the country to ensure their marketing efforts are placing their attorneys at the top of the search engine results page.

We work with attorneys with varying focuses, which dictates our approach to their online success including, but not limited to:


How Can I Get Started On My New Law Firm SEO Campaign?

Each of our services is accompanied by straightforward pricing that is supported by upfront and honest services that produce results — not empty promises. Call us today and learn more about partnering with our professionals to achieve online marketing success for your law firm. Or, undergo a Free Website Audit today, and allow us to reach out to you to provide solutions that fit your law firm’s unique needs.

Understanding SEO for Your Law Firm

Search engine optimization is a hot topic for law firms throughout the country, simply because they are competing with each other to grab the top rankings that allow their firm to become the first click that users make in their geographic areas.

Understanding lawyer SEO will allow lawyers to focus on online marketing components that will develop their brand while placing them in front of the audiences who need them most.

More qualified leads mean increased conversion rates and new business.

Let’s get started…

What is Law Firm SEO?

Law Firm SEO, or Law Firm Search Engine Optimization, is the practice of increasing quality website traffic that naturally, or organically, boosts your law firm’s ranking on the search engine results page.

When it comes to attorney marketing, search engine optimization is an integral component of a law firm’s success and begins with an understanding of what prospective clients are looking for in an attorney. What words are they using to complete their searches? What type of content would these prospects like to see when they get to your website?

When you know the answers to your audience’s needs, you can effectively connect with the people who need an attorney.

Search Engine Basics

Search engines function on a question and answer system. Searchers want answers, and their online queries are matched with, what the search engine believes to be, the best answers available.

Search engines seek, discover, and catalog all of the available content that exists online, including web pages, content, images, and videos. This is done through a process called crawling and indexing. When the information is returned to the searcher, it is delivered according to its ranking. The higher the ranking, the more likely your law firm’s website is going to be chosen by the searcher.

Organic Search Results

Organic search results are those that are produced naturally through exceptional non-paid advertising SEO practices.

As search engine marketing evolves, so does the way organic search engine optimization is implemented. Featured snippets, including star-rankings, answer boxes, and image carousels that appear with the search results help boost your law firm’s ranking – without paying for a more prominent position through pay-per-click (PPC) advertising.


Organic Search Results for Attorneys SEO

What’s more, is organic search results appear more credible to experienced searchers and receive more clicks than paid advertisements. Since organic results appear more credible, research suggests that of all the U.S. based searches, only 2.8% of people click on paid advertisements.

Why Is Law Firm SEO Important?

Search engines exist for the sole purpose of returning information to those who are seeking answers on everything from restaurants nearby, to sports scores and movie times, and yes, attorney services.

Social media, directories, and paid advertising will generate traffic to your attorney website, but the main source of online traffic begins and ends with search engine results.

Companies like Google make their money from paid advertising – and boost the payer’s ranking based on their partnership, but proper law firm search engine optimization has the ability to increase website traffic at 20 times the rate than PPC advertising on both mobile and desktop searches.

Attorney SEO also provides ongoing traffic opportunities that increase over time. Genuinely sound content that is combined with the proper keywords deserves to rank highly, allowing traffic to continuously build without advertising expenses.

When your attorney website is optimized, the search engines will recognize its value and index and display your firm properly within the search results.

Should I Hire an Attorney Marketing Network’s SEO Consultant for Lawyer SEO?

Lawyer SEO is a complex online marketing area. When not performed properly, it can actually harm your website’s ranking in the search results. Hiring attorney marketing network professionals that specialize in law firm SEO will help ensure that the techniques and practices used are specific to the legal industry and deliver more quality traffic.

Ranking: How Do Search Engines Rank My Attorney Website?

Search engines provide the most relevant attorney website results for the searcher’s query.

So, how are these rankings determined? Algorithms. Constantly evolving algorithms.

Algorithms are formulas for which information is ordered and retrieved in a meaningful way, which is why search engine optimization is so important.

Google makes algorithm adjustments every day to ensure that their search results provide the best match for the searcher’s request. Some of their adjustments are minor, but others are designed to tackle specific issues – just as the Penguin algorithm was designed to tackle spam.

As algorithms change, Attorney Marketing Network is charged with ensuring the improved search quality update captures your attorney website as a result. If your law firm is monitoring these algorithm updates on your own, be sure to visit the Google guidelines regularly to ensure your attorney marketing practices are in line with Google’s expectations.

Why Choose the Attorney Marketing Network for My Law Firm SEO?

At the Attorney Marketing Network, we deliver results — not promises.

We understand our prospective clients have many choices when it comes to attorney marketing and lawyer SEO options, as the competitive law firm landscape has increased the number of marketing agencies who specialize in producing SEO results for attorneys.

The difference is, we have been doing this for over a decade. Allow our client satisfaction to speak for itself.

Are you ready to partner with a marketing network that creates solutions for your unique law firm SEO needs?

We are.

Contact us today to learn more about our unique law firm marketing approach and learn about tangible law firm SEO results that can be measured by their value.

Law Firm SEO Provides Genuine Value. We Can Prove It.

While 96% of people seeking legal advice use a search engine for their initial research, 74% of those searchers visit a law firm’s website to act.

Successful law firm SEO will guide prospective clients to your virtual doorstep at the exact time they need an attorney.

Once clients visit your website we will track, measure, and analyze their next steps, including:

  • Website Visitors
  • Phone Calls
  • Form Submissions and Email Contact
  • Quality Leads
  • New Cases
  • Leads to Conversion Rates
  • Cost Per Lead
  • Return on Marketing Investment
  • Total New Clients
  • Increased Revenue

Each data point will allow our experienced law firm SEO specialists to determine exactly which lawyer marketing strategies are effective and which channels should be altered or eliminated.

Get Found. Get Contacted. Convert Clients. Boost Revenue.

Ten years ago, having a website may have been enough to attract prospective clients.

At the time, this was true for lawyers, retail stores, restaurants, and even marketers.

Today, the online world operates differently and requires a focused approach to delivering results.

That’s where we come in.

Lawyer SEO is one of the most reliable law firm marketing practices available, but it is not a one-size-fits-all approach for producing results.

Your law firm, attorney practice areas, and location will dictate your SEO practices. And while there are hundreds — possibly even thousands — of other attorneys who practice the same type of law contending for the same business in your area, a well-optimized online presence can boost your law firm past your competitors.

As Google algorithms change and advance, and digital technology expands, we focus on giving our attorneys the competitive advantage they need to be more than relevant, and a leader in their legal community.

Can Pay-Per-Click Advertising Boost My Law Firm SEO Campaign?

Attorney Pay Per Click Advertising, or PPC, drives traffic to law firm websites when an online ad displaying their services is clicked. PPC involves several factors, including bidding on keywords relevant to your law firm’s target market.

At AMN, we provide more than precise keyword research that allows your law firm to stand out from its competitors. We develop display ads, retargeting and remarketing campaigns, and generate budget-friendly approaches to hit your mark with each prospective client’s search.

How Do Search Engines Understand Websites?

There is a lot of information on the world wide web, so how do search engines scan all of the content to return the ranking you deserve? The answer is in the schema markup.

Schema is structured data that is marked up with organizational code, which is why it is often referred to as “schema markup.”

Schema markup is a labeling system that allows your content to be organized and delivered directly to search engines based on a specific classification that reflects the information on your page.

Schema markup can also enable special features that appear with your website on search engine pages. 

These special features are called “rich snippets,” and often appear in the form of:

  • Top stories carousels
  • Star ratings
  • Sitelink search boxes

Google Quality Guidelines require schema markup features to:

  • Provide original content on your structured data pages
  • Be an accurate reflection of your page
  • Be the specific type of schema markup for the content it represents
  • Be genuine unpaid business reviews from actual customers

Google’s preferred schema markup is JSON-LD. It is also supported by Bing. There are thousands of schema markup types, and each can be reviewed at: or at the Google Developers Introduction to Structured Data. If you would like to test your existing schema markup, login to Google’s Structured Data Testing Tool.

Create A Positive Experience For Mobile Website Visitors

It’s official. According to Google, more than 50% of all online searches worldwide are conducted on a mobile device. And since April 2015, Google’s updated algorithm began promoting mobile-friendly pages over non-mobile friendly pages.

It is safe to say your website MUST be mobile friendly to reach prospective clients in the very form in which your target audience is searching for an attorney.

That can be accomplished in several ways.

Responsive Design

Responsively designed websites fit the screen of every device they appear on, giving your prospective clients the best view possible without having to pinch-and-zoom to see the information they need to become an actual client.

Accelerated Mobile Pages, or AMP

Accelerated Mobile Pages is used to deliver content to mobile visitors at greater speeds than with non-AMP delivery. AMP delivers content quickly because it grabs the information from its cache servers using a special AMP version of HTML and JavaScript – instead of going to the original website.

Mobile-First Indexing

Starting in 2018, Google started switching websites over to mobile-first indexing.

With mobile-first indexing, Google crawls and indexes the mobile version of your web pages.

Page Speed

Quick loading times and fast page speeds improve the user-friendliness of your site for prospective clients.

Since Google is where nearly 90% of all searches start, they want to provide content that loads quickly and effectively for searchers.

What’s more, is that searchers expect fast-loading results. If your site does not load quickly, the searcher will move on to the next site that does. Page speed is a crucial aspect of on-site SEO.

Here are a few tools that can help:

Your Law Firm & Local Queries:

How to Get In Front Of Your Nearby Target Audience

The search engine results page can give attorneys clues into what their target audience is searching for, including the keywords that are used to get there. To provide the most desired content for each specific keyword search, Google will offer suggestions on how to refine a search to get the best results.

If the search is “attorneys,” Google will suggest searching for “attorney near me” or “attorneys in X city.” When researching keywords, see what your competitors content looks like, and target keywords or keyword phrases that connect to your audience. This will allow your firm to understand what type of content you need to create and how the tone/attorney persona should be represented to connect with the audience properly.

On-site Optimization:

Attorney Website Content, Structure, And Organization

All of the research you have completed to date is about to pay off through on-site optimization. This segment plays a major role in your search engine optimization and ranking results while delivering key information your prospective clients want and need to take the next step in the conversion process.

SEO for Lawyers is About More Than Keywords and Algorithms.

Law firm SEO requires research, customization, and attorney marketing expertise that dictates your competitive advantage. And it’s all in our name.

At Attorney Marketing Network, our law firm SEO experts eat, sleep, and dream of ways to push your practice past the competition, online and in-person, placing your website at the top of the search engine results page — exactly where prospective clients expect to find the best attorneys in their area.

We will help you rank at the top of the search engine results page.

Your online marketing and website content will guide traffic to your physical door.

Your legal expertise will take it from there.

Law Firm SEO Drives Success

Effective law firm SEO requires a central engagement of both technological awareness and marketing savvy.

While other companies provide SEO services for lawyers, we are reinventing the way prospective clients find our clients by developing their complete online marketing persona by establishing a client journey, so you know where your clients are and how to reach them effectively. That’s where you belong.


Improved Traffic by Attorneys SEO

We are marketers with inventive minds whose staff consistently collaborates to proactively meet our clients’ needs.

Our SEO technology experts, designers and developers, account managers, and writers, are always seeking an advantage by putting our heads together to make your practice stand out from your competitors.

Influence Prospective Clients with Calculated Law Firm SEO Efforts

No one is turning to the Yellow Pages to find an attorney anymore.

That means you must place yourself directly in front of your target audience’s preferred platform to create success.

In a word, that landing spot is Google. Google is responsible for 94% of all organic search traffic and is responsible for a 35% click-through rate for first position results on mobile devices.

Thirty-five percent.

If your law firm drops to the second or third page in the search engine results, traffic also drops 2-3% and continues to dwindle with each additional page.

The solution lies in intelligent law firm SEO practices that will boost your ranking, so the contact and conversion process can not only begin but sustain and consistently increase revenue. That is where AMN shines.

Is Your Website Optimized? Your Competitors Are.

Your marketing strategy must be both distinct and diverse to be successful, which begins with competitive research. Chances are, you know who you are up against locally. How do you stand out from the other law firms in your area?

There are more than 200 factors that affect your law firm’s search engine results page ranking.

Some of those factors include the design and development of your website’s:

  • Mobile-friendliness
  • Optimized images, videos, and downloadable content
  • Proper schema mark-up and code
  • Quality, length-appropriate content
  • Security, using HTTPS vs. HTTP
  • Speed and loading times
  • Valuable backlinks that point to your website

We design SEO for attorneys that deliver the data you need to visualize your competition’s position — and yours — to create a marketing plan that places their law firm in your rearview.

SEO is About Rank. Your Law Firm’s Rank.

When it comes to SEO for lawyers, the best approach begins with your target audience.

How do they communicate? What types of words and phrases do they use to identify their needs?

Do they need an attorney or a lawyer?

If you are a personal injury attorney, have they been hurt in a car accident or a car crash?

If you are a family lawyer, would they rather see your experience and reviews than search for divorce attorneys?

Small, seemingly insignificant details can change the course of your marketing success. Fortunately, we know how to analyze your prospective clients’ specific needs.

When someone is searching for an attorney, it is because they need legal representation – or will in the immediate future. It’s time to show them why your law firm is the better choice.

At Attorney Marketing Network, we strategically outline your law firm’s core strengths and competitive advantage to established true local engagement with the clients who need your services now and going forward.


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