Want to evaluate your law firm’s marketing success? Key Performance Indicators, or KPI, allow attorneys to measure their business, marketing, and performance successes using values that reflect how efficiently lawyers are reaching their objectives. Simply put, how do you know if you are reaching your marketing goals? Are you measuring the proper indicators? Let’s find […]
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Optimize Your Law Firm Ranking with Eye-Catching Visual Content
Websites are more than your information on demand, they are a marketing tool that allows current, past, and prospective clients to gather information, make contact in seconds, and provide feedback for your legal services. Each year, websites evolve and become a true part of your law firm’s makeup. In the online world, content is — […]
Google SERP Features & Your Legal Marketing
Google has a purpose: make information easier to find. Your law firm marketing team has a goal: maneuver through the SEO rules in order to make your law firm’s website content the first to be presented and found on a Search Engine Results Page (SERP). Google takes a person’s search and replies to it with […]
Learn This Google Ranking Element Over Morning Coffee
To understand Google, we first must ask what its algorithms consider as quality content. Second, we must assess how we can wield this answer to improve our standing in searches. SEO teams have been wrestling with this quandary since the Hummingbird algorithm came out in 2013. Prior to that Google update, we knew the answer […]
Google’s Small Thanks: Pairing Digital & Physical in the Review Age
When clients leave great Google reviews, those reviews can be turned into advocate voices for your firm. Potential client runs across the reviews when searching for a firm on Google SEO & marketing teams spread the valued reviews via online platforms Since the Consumer Review Fairness Act passed, protecting all types of reviews and providing […]
Improve the Efficiency of Your Review Requests
Through your team’s ranking strategy, your site is bringing in clients. Congratulations! They are satisfied and thankful for your services. Yet, your appeal for a review usually goes unanswered. Why? In our modern world, it is easy to lean on which tech item needs to be tweaked in order to get a better review. While […]
How to Harness the Power of Google Reviews
Our society thrives and functions on giving and reading reviews — from choosing a restaurant for a night on the town, to finding a dentist for emergency repair, to selecting an attorney to represent our families. The Power of Positive Reviews A business, large or small, can no longer operate successfully and to their highest […]
Dominating Your Local Market Through Paid Search and SEO
You have opened your legal practice and are ready for clients. But, no one is contacting you for legal help. What should you do? The first place to look is the internet. Using a combination of paid advertising and organic SEO practices, you can begin attracting clients. Depending on the level of competition and the […]
Law Firm Rebranding Ideas
There are a number of reasons why you may not be the premier law firm in your geographical area, and it has absolutely nothing to do with your legal prowess. Your attorney group understands every aspect of the law, and the ever-changing precedents, codes, and procedures that come along with your profession. You are fantastic […]
Five Tips to Getting the Most Out of Your TV Advertising Online
On July 1, 1941, the very first paid television commercial advertisement aired. Bulova watches paid somewhere between $4 and $9 for the spot, which simply showed a modified watch face and hands, and the Bulova logo and tagline. As time marched on, so did the evolution of television advertising, and the costs associated with its […]
