The growth of smart technology is changing the way people search for products, services, and information on the internet. Studies show that 32% of consumers own a smart speaker, and 77% of the U.S. population owns a smartphone, which means voice search assistants like Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana, and Google allow the masses […]
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What Do Prospective Clients Want From Your Law Firm’s Website?
In 2018, the average firm allocated nearly 41% of their marketing budget to their online presence and employing varying advertising and local search engine optimization practices with the goal of being one of the top lawyers who appear when the search engine results are returned. And it was money well spent. 95% of all online […]
How to Avoid Penalties from Google
Whether you are a sole practitioner or a managing partner in a dozen-lawyer firm, you understand how important your website is to your livelihood. As we near 2019, your website — and more importantly, its content — is a significant driving force behind your marketing practices. And Google is definitely watching how, when, and where […]
Incorporating Law Firm Review Stars on the Search Engine Results Page
Online reviews really make a difference in how your law firm is perceived by prospective clients. With 84% of consumers stating they trust online reviews as much as they trust a personal recommendation from a friend, reviews are significantly impacting the way people find service providers — including attorneys. You already know that it is […]
Chatbots for Law Firms: Convert More Clients, Provide Better Customer Service
Technology has progressed mightily over the past decade, including impressive forward momentum in artificial intelligence communications. The popularity of Apple’s Siri and Amazon’s Alexa have changed the way people search for services and products. This is true for everything from purchasing laundry detergent to finding a Latin-focused restaurant nearby or locating the nearest physician – […]
Track What Is Critical to Your Law Firm’s Growth by Measuring KPI Values
Want to evaluate your law firm’s marketing success? Key Performance Indicators, or KPI, allow attorneys to measure their business, marketing, and performance successes using values that reflect how efficiently lawyers are reaching their objectives. Simply put, how do you know if you are reaching your marketing goals? Are you measuring the proper indicators? Let’s find […]
Optimize Your Law Firm Ranking with Eye-Catching Visual Content
Websites are more than your information on demand, they are a marketing tool that allows current, past, and prospective clients to gather information, make contact in seconds, and provide feedback for your legal services. Each year, websites evolve and become a true part of your law firm’s makeup. In the online world, content is — […]
Google SERP Features & Your Legal Marketing
Google has a purpose: make information easier to find. Your law firm marketing team has a goal: maneuver through the SEO rules in order to make your law firm’s website content the first to be presented and found on a Search Engine Results Page (SERP). Google takes a person’s search and replies to it with […]
Learn This Google Ranking Element Over Morning Coffee
To understand Google, we first must ask what its algorithms consider as quality content. Second, we must assess how we can wield this answer to improve our standing in searches. SEO teams have been wrestling with this quandary since the Hummingbird algorithm came out in 2013. Prior to that Google update, we knew the answer […]
Google’s Small Thanks: Pairing Digital & Physical in the Review Age
When clients leave great Google reviews, those reviews can be turned into advocate voices for your firm. Potential client runs across the reviews when searching for a firm on Google SEO & marketing teams spread the valued reviews via online platforms Since the Consumer Review Fairness Act passed, protecting all types of reviews and providing […]
