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Chatbots for Law Firms: Convert More Clients, Provide Better Customer Service

Technology has progressed mightily over the past decade, including impressive forward momentum in artificial intelligence communications. The popularity of Apple’s Siri and Amazon’s Alexa have changed the way people search for services and products. This is true for everything from purchasing laundry detergent to finding a Latin-focused restaurant nearby or locating the nearest physician – […]

Google SERP Features & Your Legal Marketing

Google has a purpose: make information easier to find. Your law firm marketing team has a goal: maneuver through the SEO rules in order to make your law firm’s website content the first to be presented and found on a Search Engine Results Page (SERP). Google takes a person’s search and replies to it with […]

Learn This Google Ranking Element Over Morning Coffee

To understand Google, we first must ask what its algorithms consider as quality content. Second, we must assess how we can wield this answer to improve our standing in searches. SEO teams have been wrestling with this quandary since the Hummingbird algorithm came out in 2013. Prior to that Google update, we knew the answer […]

Improve the Efficiency of Your Review Requests

Through your team’s ranking strategy, your site is bringing in clients. Congratulations! They are satisfied and thankful for your services. Yet, your appeal for a review usually goes unanswered. Why? In our modern world, it is easy to lean on which tech item needs to be tweaked in order to get a better review. While […]

How to Harness the Power of Google Reviews

Our society thrives and functions on giving and reading reviews — from choosing a restaurant for a night on the town, to finding a dentist for emergency repair, to selecting an attorney to represent our families. The Power of Positive Reviews A business, large or small, can no longer operate successfully and to their highest […]