If your law firm is looking for a new marketing opportunity in 2021, the Attorney Marketing Network is here to increase your lawyer advertising arsenal to include Google Screened. The search engine giant has launched “Screened” — the newest must-have designation to help attorneys compete in local searches — that is only available for professional […]
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What the Google and Facebook Antitrust Lawsuits Could Mean for Attorney Marketing
Benjamin Franklin famously said, “Our new Constitution is now established, everything seems to promise it will be durable; but, in this world, nothing is certain except death and taxes.” If he could, Mr. Franklin would amend that list to include, “death, taxes, and every company with hopes of success, marketing through Google and Facebook.” At […]
The Value of Legal Directories for Attorneys/Lawyers
The Value of Legal Directories for Attorneys Attorney search directories provide more than a list of attorneys by location, practice areas and expertise. They provide a no-nonsense approach to getting your law firm found by the clients who need you most. What is an Attorney Directory? Law firm directories research, list, rank, analyze, and assess […]
Develop a Realistic (and Achievable!) Individual Attorney Marketing Plan
Creating an individual attorney marketing plan will allow you to focus on your strengths while building a reliable brand identity that sets you apart from your competitors or coworkers. The characteristics of a great attorney marketing plan begin with a simple and fluid approach to achieving your goals. Let’s get started. What Is An Individual […]
Best Law Firm SEO Expert Strategies for Getting More Organic Traffic in 2020
Looking to learn the best law Firm SEO expert strategies for growing your law office? The American Bar Association lists that over 1.5 million active lawyers are practicing throughout the United States; over 15% more than a decade ago. Attorney competition is physical, including everything from law firm locations and community involvement to media advertising […]
Top Challenges Facing Small Law Firms
Between attorney fatigue and successfully securing new clients while ensuring your existing cases are meeting their personal and professional expectations, the top challenges facing small law firms revolve around their everyday operations. So, how do you create a balance between growth and client satisfaction? Start by delegating administrative tasks, outsourcing brand awareness, and creating a […]
How To Design A Unique Law Firm Business Strategy
Building a sustainable legal practice begins with differentiating your law firm from the competition, which requires a strategy that allows you to focus on what makes your attorney(s) stand apart. Before you can tout your strengths, and improve your weaknesses, you must build a strategy that allows your law firm to visualize future growth using […]
How Do I Generate More Business For My Law Firm?
Earlier this month, we talked about the importance of your law firm’s online reputation, and how to maintain it so prospective clients can easily choose your firm over your competitors. Currently, your law firm marketing campaign should include a combination of: Professional web design and content updates Search Engine Optimizations Pay Per Click advertising Social […]
What Attorneys Need to Know About Online Reputation Management
Seeking an edge in law firm marketing begins with your online identity. Since the Internet is practically everyone’s first stop for products and services — including attorney representation — your online reputation must allow prospective clients to make informed decisions when choosing your law firm over a competitor. Here’s why: When searching for a local […]
Setting Your New Law Firm Apart From the Competition
In the third blog of our exclusive Attorney Marketing Network series dedicated to new lawyers and their quest for success, we are examining proven ways to set your new law firm apart from the competition. In this blog post, you will learn: How to evaluate the highly competitive local attorney market How to become — […]
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