PPC for Law Firm Features

As leaders in PPC Marketing for Attorneys, our staff develops evolving strategies that do more than keep up with search engine changes: We anticipate the adjustments, and revolutionize our features to respond brilliantly.

As a result, we:

• Create and categorize keyword research to ensure you’re hitting your target market with each step of your personalized campaign
• Generate money-saving techniques by understanding your audience’s overall needs and expectations from the beginning
• Develop PPC, Retargeting/Remarketing campaigns, with display ads on Google, Facebook, Bing, and Yahoo!
• Split test your ads to optimize your campaign’s overall functionality and performance while reducing your CPC.

Searching For An Effective Way To Reach New Clients And Increase Revenue?

At the Attorney Marketing Network, we are obsessed with producing results for our clients. Our enthusiasm for designing unique marketing campaigns not only allows law firms to grow but to maintain their competitive online edge going forward.

One way to accomplish this advantage is through search engine marketing, also known as pay-per-click (PPC) advertising or paid search advertising.

Paid search ads are displayed on a search engine results page, and are customized to reach your target market in the browsers they use most, including Google, Bing, and Yahoo. The power of PPC marketing delivers qualified leads through a budget-focused campaign that places your law firm at the top of the search engine results where you only pay when someone clicks on your ad. In addition, each visit your attorney site receives from the paid ad incrementally improves your website’s ranking in organic search results. That’s a win/win.

Pay-Per-Click Advertising And Management Produces Qualified Leads For Lawyers

A quick search of law firms in your area will return seemingly endless results, so how can your law firm remain competitive?

Family law or criminal, bankruptcy law or personal injury, pay-per-click advertising is the most targeted medium available to ensure your law firm is visible to your ideal client, no matter what type of clients your firm is pursuing.

Our highly targeted campaigns specify each viable component of your target audience’s demographics, from keywords to geographic locations, that allow your campaign to gain immediate traction that is quantifiable.

With PPC advertising, your law firm will get direct results, as it is one of the fastest ways to drive traffic to your attorney website.

Tracking your success from a PPC campaign is easy, and includes reports for:

• Website visitors
• Phone calls
• Form submissions
• Downloads

When you know the value of your campaign, you not only gain confidence in your marketing efforts, your law firm reaps the benefits of increased revenue.

You Need Qualified Leads. Improving Your Quality Score Will Produce Results.

At AMN, our goal is to provide the proper PPC campaign for your law firm’s unique needs, which means you are not only getting new traffic but collecting the intelligence necessary to improve your marketing efforts and land the right kind of cases that will convert to revenue.

Each of our PPC campaigns includes:

• Complete campaign and keyword research for better keyword data and keyword grouping
• Strategic SEM campaign creation for PPC, remarketing, or call-only campaigns including device and geographic targeting
• All keyword variations including long-tail keywords, ad extensions, geolocation, and multiple ad groups
• Ad testing, bid strategy, bid adjustments, keyword match types, and ad scheduling
• Write and design text and banner ads that are closely tailored to keywords and keyword groups
• Supply customized landing pages with target market-focused content and shorter loading times to increase conversion

Why Are Customized Landing Pages So Important For PPC Campaign Success?

Landing pages are an indispensable part of PPC advertising success, as they drive clients to a specific service and encourage them to act, increasing qualified leads that convert to revenue.

In addition, landing pages:

• Increase Your Law Firm Reputability

Convincing and relevant content fortifies trust by providing the personal attention that allows potential clients to immediately identify that they are working with a professional and accomplished firm that has their best interests at the forefront of their case.

• Generate Leads

PPC advertising captures leads by sending prospective clients to dedicated and customized landing pages, instead of your law firm’s website.

Landing pages provide clarity with purpose-driven content, completely void of unnecessary links and navigation distractions, which allows visitors to focus on the call to action and take the next step to conversion.

• Collect Prospect Demographics

Pay-Per-Click marketing allows law firms to collect the data necessary to better target their prospective clients’ needs and pain points, leading to more valuable conversations, and ultimately converting contacts into clients.

• Track Data

Data from landing pages can be tracked, allowing attorneys to understand how engaged their prospects are, and how well the PPC marketing campaign is working. Comparing data from visitors provides transparent analytics that reveals what is working, so your campaign can be optimized in conjunction with your ongoing marketing efforts.

• Cut Advertising Costs

Pay-Per-Click is undeniably the most expensive variable in SEM campaigns, which is why it is imperative to focus on your firm’s overall Quality Score, which will increase your ad ranking and lower the cost per action.

How Does AMN Increase My Quality Score?

A Quality Score is actively assigned to each of your keywords, which affects your ad rank and the cost per click. The higher the Quality Score, the higher the ranking at a lower cost.

Our PPC campaigns are designed to positively impact the three essential areas that affect your Quality Score:

1. Ad Relevance: We will structure your campaigns into smaller, targeted ad groups to elevate the relevancy between the search query and the ad your audience sees on the search engine results page. This maximizes the prospect’s likelihood of clicking on your ad because it is exactly what s/he is looking for.
2. Landing Pages: Once the ad is clicked, the potential client will be taken to a customized landing page that includes impactful content that reflects the targeted keywords for each ad group. In short, the landing page caters directly to the target market who is clicking on the ad, providing a reputable customer journey.
3. Click-Through Rate (CTR): Providing relevant and focused ads that are linked to customized landing pages advances your law firm’s CTR to boost your overall Quality Score, providing more exposure at a lower cost.

At the Attorney Marketing Network, we create ads that focus on your target audience’s preferences and their geographic location for proper placement. We then set a monthly budget to control costs that ensure you are effectively getting the return on investment you deserve.

With the proper management, your paid search account will convert more leads, and boost revenue quickly and effectively.

How Are PPC Advertising Campaigns Measured For Success?

The Attorney Marketing Network tracks each of our SEM campaigns by impressions, clicks, and conversions. The math is simple because we provide solutions that work, as our campaigns reach the most precise target market available.

Your prospective clients already need an attorney, so the ads that appear in front of them provide instant access to the solutions your law firm can provide.

The measurements include:

• Impressions: How many times your ad was visible on a screen.
• Click-Through Rate: The percentage of people who see and click your ad. Search engines do not get paid unless your ad is clicked, which means our compelling campaigns drive your law firm’s success.
• Conversion Rate: Your return on investment is directly correlated to the conversion rates you receive from the ads we have developed. We hold ourselves accountable for that success.
• Cost Per Acquisition: How much are you spending to generate a single client? This figure matters and your budget will dictate the answer, and any necessary changes we make throughout your campaign.

PPC advertising allows your law firm to get in front of qualified traffic and exceptional leads quickly and effectively. We’ll show you how.

How Will I Know My Law Firm PPC Advertising Campaign Is Working?

The Attorney Marketing Network provides full transparency when providing measurable solutions for law firms. When it comes to PPC advertising campaigns, we work tirelessly to produce scalable analytics that allows our lawyers to understand the depth and success of their campaigns.

Including:

• Tracking: Call tracking, text tracking, and form tracking directly from Google Ads
• Quality Score: Focusing on the best search engine ranking at the lowest cost
• Analytics: Fully installed tracking and syncing with Google Analytics to observe conversions and the time, day, geolocation, and the type of device used to reach the ad
• Reports: Monthly reviews of the campaign and its overall performance
• Optimization: Ongoing campaign optimization of ads and keywords
• Ad Testing: Test ad variations to monitor performance and return on investment

Underperforming ads will be removed, and updates will be successfully implemented to remain in line with both your campaign objectives and Google Ad requirements.

Contact Attorney Marketing Network now to schedule a free evaluation, and understand which Attorney pay per click tactics are right for your law firm. There’s no risk, no obligation, and no unnecessary hard sell. Just a conversation.

Related Links:

• Dominating Your Local Market Through Paid Search and SEO
• Google SERP Features & Your Legal Marketing
• Law Firm Rebranding Ideas
• Testimonials of Attorney Marketing Network
• Portfolio of Attorney Marketing Network