If your law firm is looking for a new marketing opportunity in 2021, the Attorney Marketing Network is here to increase your lawyer advertising arsenal to include Google Screened.
The search engine giant has launched “Screened” — the newest must-have designation to help attorneys compete in local searches — that is only available for professional service providers including financial planners, real estate agents, and most importantly — attorneys.
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How Does Google Screened Work for Attorneys?
Since attorneys are one of only three professional service providers eligible for the Google Screened badge, the label carries significant weight when prospective clients are searching for legal representation.
The Google Screened badge sets attorneys apart from their competitors by allowing searchers to see, at a glance, that the background and professional credentials of the lawyer they are considering have been verified.
Google’s latest offering promotes trustworthy and professional service providers while increasing their ranking at the top of important keyword searches on their platform.
How Can My Law Firm Receive a Google Screened Badge?
At the Attorney Marketing Network, we provide our clients with direct access to Google Screened Badges, so they can focus on their caseload.
All law firms that have the Google Screened badge must pass a business-level background and a business-owner background check.
That includes:
- State bar license checks for each business lawyer in the firm
- Business check
- Owner check
- Insurance requirements, when applicable
These checks ensure consumers that the professionals they work with have been thoroughly vetted.
In turn, Google Screened badges allow our attorneys to get more leads by touting their trusted reputation online, which helps grow their law firms organically.
If you would like to learn more about achieving your Google Screened badge, contact the Attorney Marketing Network today.
