Romero Law is an employment law civil litigation and trial firm located in Pasadena that specializes in representing whistleblowers and employees in harassment, retaliation, and discrimination matters.
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The Challenges
Romero Law Attorneys began their marketing approach with a basic website that saw very little traffic and lacked content that could help convert visitors to clients.
- Operating from a minimal position on search engine results pages
- Negligible online ranking
- Website content and citations lacked authority to boost credibility
- Modest competitive reach
- Underdeveloped website, short of WordPress capabilities
Solution
To maximize their reach in and around Pasadena , CA, our design and technical teams created a clear call to action using a robust WordPress Platformed website that drove visitors to react to their legal experience and communicative content.
- A/B Split Testing to increase their credibility
- Adding badges and contact forms to provide easy access to contact
- Supplementary city pages and Google maps to increase coverage in surrounding and outlying areas
- Created scholarship opportunities to develop goodwill in the community, and support local students
