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Optimize Your Law Firm Ranking with Eye-Catching Visual Content

Websites are more than your information on demand, they are a marketing tool that allows current, past, and prospective clients to gather information, make contact in seconds, and provide feedback for your legal services. Each year, websites evolve and become a true part of your law firm’s makeup. In the

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Google SERP Features & Your Legal Marketing

Google has a purpose: make information easier to find. Your law firm marketing team has a goal: maneuver through the SEO rules in order to make your law firm’s website content the first to be presented and found on a Search Engine Results Page (SERP). Google takes a person’s search

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Learn This Google Ranking Element Over Morning Coffee

To understand Google, we first must ask what its algorithms consider as quality content. Second, we must assess how we can wield this answer to improve our standing in searches. SEO teams have been wrestling with this quandary since the Hummingbird algorithm came out in 2013. Prior to that Google

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Google’s Small Thanks: Pairing Digital & Physical in the Review Age

When clients leave great Google reviews, those reviews can be turned into advocate voices for your firm. Potential client runs across the reviews when searching for a firm on Google SEO & marketing teams spread the valued reviews via online platforms Since the Consumer Review Fairness Act passed, protecting all

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How to Harness the Power of Google Reviews

Our society thrives and functions on giving and reading reviews — from choosing a restaurant for a night on the town, to finding a dentist for emergency repair, to selecting an attorney to represent our families. The Power of Positive Reviews A business, large or small, can no longer operate

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Dominating Your Local Market Through Paid Search and SEO

You have opened your legal practice and are ready for clients. But, no one is contacting you for legal help. What should you do? The first place to look is the internet. Using a combination of paid advertising and organic SEO practices, you can begin attracting clients. Depending on the

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Law Firm Rebranding Ideas

There are a number of reasons why you may not be the premier law firm in your geographical area, and it has absolutely nothing to do with your legal prowess. Your attorney group understands every aspect of the law, and the ever-changing precedents, codes, and procedures that come along with

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Five Tips to Getting the Most Out of Your TV Advertising Online

On July 1, 1941, the very first paid television commercial advertisement aired. Bulova watches paid somewhere between $4 and $9 for the spot, which simply showed a modified watch face and hands, and the Bulova logo and tagline. As time marched on, so did the evolution of television advertising, and

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