15 Ways to Leverage Generative AI for Advanced SEO
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Read MoreOur society thrives and functions on giving and reading reviews — from choosing a restaurant for a night on the town, to finding a dentist for emergency repair, to selecting an attorney to represent our families.
A business, large or small, can no longer operate successfully and to their highest potential without positive reviews. A positive review can:
The system of getting reviews can appear daunting, and yet with a few key steps and strategies, reviews can become the lifeblood of any business without creating extra obstacles for the team. The setup can become the networking backbone of a powerful ranking system to benefit your firm and its growth.
Most client cases are complicated, and it can be very difficult to know when or how to request a review from a client. It takes thinking ahead, emotional sensitivity, and a structured approach.
Most people need steps to be simple, laid-out, and explained if they are going to do anything for someone else. If the effort feels complicated, they won’t do it.
Answers to the “it’s complicated” roadblock:
As we speak about seeking out or soliciting reviews, we will only be discussing Google reviews, where it is a permitted and acceptable practice.
Please note that eliciting reviews is against Yelp’s user policy; we will not be discussing Yelp.
You know your clients — how they feel about their cases, and how they feel about you.
Emotion is the drive for most reviews: unhappy clients race to leave a horrifying review, and happy clients may or may not leave a review on their own — you must make that extension of emotional connection with them to cement the review into reality.
When a client is prompted for a review, the impact of a result (getting a positive review actually posted) is doubled and sometimes tripled when the client is asked by someone who has helped them in their process versus an email from the firm representative.
The result of a favorable outcome of a positive review being posted goes up even farther when the client receives a phone call or is in person with that person who helped them.
Begin by making a list of all the satisfied and happy clients your firm has. Ask the team members who engaged with the clients to give more details about what made the clients happy.
Steps to Ask for a Review in Person
If there is a need to deliver a check to the client, you can ask the happy client in person to leave a review for your firm:
Your employees are on the frontlines of speaking with your clients, and your clients see your employees as the face of your firm.
Creating monetary incentives for employees is a great way to multiply the responsive interaction of clients to positive reviews.
Create an employee performance incentive plan
If you already work with a service to auto-email clients, you can sign up for a service. This will auto-email your clients, which does eliminate the in-person feel that creates the emotional bond needed to glue the review.
It has its benefits though:
If you use service professionals like investigators, process servers, or experts, they too can be a place for reviews — and yet we want to caution that you use this reservoir infrequently. You also want to know the rules behind them leaving you a review.
The depth of your reviews needs to come from happy and satisfied clients.
Once you have a stream of positive reviews on Google… Now what?
It is time to find a professional team to build a strategized Local SEO (Search Engine Optimization) campaign for you and your firm.
Attorney Marketing Network will help you build a strategized SEO campaign to:
Let our team strategize and mobilize the power behind your online reviews and launch your firm onto the search results of clients looking for you.
Schedule to speak with one of our experts today.