Google Introduces Scheduling & Multi‑Location Publishing for Google Posts

Google has officially rolled out two significant new features for Posts in Google Business Profile: Post Scheduling and Multi‑Location Publishing.

The update is already being hailed as a game-changer for businesses managing multiple Google Business Profiles, especially those in industries like law, where numerous office locations are common.

This new functionality allows businesses to plan and automate their Google Posts in advance, ensuring content is published at the optimal time without manual intervention. Additionally, companies can now publish a single post across multiple Google Business Profiles simultaneously, streamlining marketing efforts for firms with multiple locations.

• Post Scheduling: Plan and automate posts by selecting a future date and time for publication.
• Multi-Location Publishing: Create a single post and publish it across multiple locations simultaneously, saving time and ensuring consistency.

Recommendations for Implementation

• Log in to your Google Business Profile (or client profile) and look for the “Schedule this post” toggle when creating your next post.
• For multi‑location profiles, when selecting the target locations for a post, you’ll see an option to publish across multiple profiles at once.
• Update your content calendar to leverage the scheduling feature, especially around key legal‑marketing events, campaigns, or practice-area service launches.
• Monitor performance of scheduled posts to refine your timing strategy (e.g., best days/times for engagement).

Post Scheduling: 

Multi-Location Publishing: 

Bottom line: For multi-office law firms and marketing teams, Google’s updated Posts functionality offers a significant upgrade. Scheduling and multi-publishing reduce manual work, increase consistency, and improve visibility, driving better local marketing results.

Contact Attorney Marketing Network to learn how we can help you implement Google’s new scheduling and multi-location publishing features for your firm’s online marketing strategy.