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Google December 2024 Core Update Landed and It’s Big

The Google December 2024 Core Update has officially rolled out, significantly changing how search results are ranked. Following the November Core Update, this update has already caused notable volatility across various sectors, leaving webmasters and SEO professionals keen to adapt their strategies to maintain or improve rankings. Key Highlights of

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Google: Campaign-Level Negative Keywords For Performance Max In Beta

Google’s Performance Max campaigns have been a game-changer for digital marketers, offering a versatile tool to reach audiences across Google’s vast network of inventory—search, display, YouTube, Gmail, Discover, and Maps. As this campaign type evolves, one of the notable new features in beta is the introduction of campaign-level negative keywords.

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Google Search Difference Between Clustering & Canonicalization

In the vast search engine optimization (SEO) ecosystem, Google’s algorithms continuously evolve to deliver the most relevant results to users. Among the many technical concepts, clustering, and canonicalization play distinct roles in ensuring that search results are accurate and meaningful. While these two processes might seem similar, they serve entirely

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How to Rank on Google AI Overviews and SearchGPT?

Overview of AI in Search Engines Artificial Intelligence (AI) has become a cornerstone of modern search engine technology. AI tools such as machine learning algorithms, natural language processing (NLP), and large language models are revolutionizing how search engines retrieve and rank content. By prioritizing user intent and contextual understanding, AI

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Google Local Service Ads Within Local Pack Results: What It Means for Businesses

Google has recently begun testing a significant shift in how Local Service Ads (LSAs) are displayed, integrating them directly within the local pack. This experimental change positions LSAs either at the top or the bottom of the local pack, clearly labeled as “sponsored.” This update is noteworthy because it bridges

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Thanksgiving & Google November 2024 Core Update: A Rollercoaster of Search Volatility

When Thanksgiving 2024 arrived in the United States, most people were gearing up for a festive break with family, food, and fun. But for those closely following the digital marketing world, it was hard to ignore the continued turmoil in Google Search results. While many had hoped for some peace

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Google Sitelinks Search Box is Now Really Gone

On November 27, 2024, the Google Sitelinks Search Box officially disappeared from the Google Search interface. Although its deprecation was initially slated for November 21, 2024, the rollout took an additional week to complete. This change marks the end of a feature that has been part of Google's search landscape

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Google Search Console Finally Drops The Page Experience Report

Google has officially removed the Page Experience Report from Google Search Console, marking the end of an era for webmasters who relied on this tool to measure their site's adherence to Google's page experience signals. While this decision may come as a surprise to some, it aligns with Google’s ongoing

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Google Local Service Ads App To Stop Working in Two Months

In a major update for advertisers using Google Local Services Ads (LSA), Google has announced that it will be discontinuing its mobile app on January 6, 2025. This means that users will no longer be able to rely on the app to manage and view their Local Services Ads campaigns

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Google To Sunset Call Ads; Migrating To Responsive Search Ads

In a significant shift within its advertising platform, Google has announced that it will sunset call ads sometime next year, transitioning to responsive search ads. This change aims to enhance advertising efficiency and streamline the asset creation and management process. If you rely on call ads to connect with your

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