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Dwyer Williams Dretke

Personal Injury & Car Accident Lawyers Oregon

Case Study for Dwyer Williams Dretke

Personal injury knows no bounds, and when it comes to pursuing settlements for their clients, neither do the experienced accident attorneys at Dwyer Williams Dretke. Auto accidents, catastrophic accidents, and premises liability cases are only the beginning of their widespread approach to holding negligent individuals and corporations accountable for their careless acts.

Our Challenge

Dwyer Williams Dretke Accident Attorneys began their marketing approach with a basic website that saw very little traffic and lacked content that could help convert visitors to clients.

Other challenges included :

  • Operating from a minimal position on search engine results pages
  • Negligible online ranking
  • Website content and citations lacked authority to boost credibility
  • Modest competitive reach
  • Underdeveloped website, short of WordPress capabilities

The Outcome

To maximize their reach in and around Portland, OR, our design and technical teams created a clear call to action using a robust WordPress Platformed website that drove visitors to react to their legal experience and communicative content. This approach included:

  • A/B Split Testing to increase their credibility
  • Adding badges and contact forms to provide easy access to contact
  • Supplementary city pages and Google maps to increase coverage in surrounding and outlying areas
  • Created scholarship opportunities to develop goodwill in the community, and support local students

Actions, Sales And Results

  • 43% of DWD’s targeted keywords in Oregon are ranking on page one of Google
  • 124 average phone calls per month, up from 60 per month prior to our partnership
  • Web traffic has increased from 2,300 visitors per month to nearly 5,000 visitors per month
  • New client reports indicate four to five new cases per month driven directly from our marketing efforts

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