Dave Hendricks, AI Search and Legal Marketing Strategist
Dave Hendricks is the owner of Attorney Marketing Network (AMN), a legal-only digital marketing agency he founded in 2009. He helps law firms get found where potential clients now search, including Google and AI tools like ChatGPT, Gemini, Perplexity, and Google AI Overviews.
With more than 25 years in legal consulting, business development, and marketing, Dave has served more than 500 law firms across the United States and currently works with over 90 active law firm clients. He has also presented more than 130 internet marketing seminars and classes to law firms and bar associations.
Helping Law Firms Win in AI Search
The way people find lawyers is changing. A growing share of potential clients now ask an AI assistant for a recommendation before they ever click a search result. Dave leads AMN’s work in this shift, combining emerging AI technology with proven digital marketing practices so that law firms are visible, credible, and cited in AI-generated answers as well as traditional search results.
Under Dave’s direction, AMN helps attorneys:
- Structure their websites so AI tools can clearly understand who they are, what they practice, and where they serve clients.
- Build the authority signals, reviews, and third-party mentions that AI models rely on when recommending a firm.
- Align SEO, content, Google Business Profile, and paid search into one strategy that supports visibility across every search platform.
25+ Years in Legal Publishing and Legal Marketing
Before founding Attorney Marketing Network, Dave spent years inside the legal publishing industry, working with LexisNexis, Martindale-Hubbell, and West. That background gave him an early, first-hand view of how attorneys are discovered, evaluated, and chosen by clients, and it shapes how he builds marketing strategies today.
In total, Dave has worked in legal publishing and legal internet marketing for more than 20 years. He founded AMN in 2009 and has grown it into an agency serving law firms nationwide, with a focus on long-term growth that adapts as search technology evolves.
What Attorney Marketing Network Provides
Dave works directly with attorneys to build customized strategies around each firm’s practice areas, markets, and goals. AMN’s services include:
- SEO for Lawyers: Organic search strategies built for competitive legal markets.
- AI Search Visibility: Optimization for AI Overviews, ChatGPT, Gemini, Perplexity, and other AI answer engines.
- Google Ads (PPC) Management: As a Google Partner, AMN actively manages pay-per-click campaigns for law firm clients.
- Law Firm Website Design: Fast, conversion-focused websites built for attorneys.
- Legal Content Marketing: Practice area pages, blogs, and resources written for clients and for search.
- Local SEO and Google Business Profile Optimization: Helping firms show up in map results in the cities they serve.
Speaker and CLE Instructor
Dave is a CLE instructor and one of the legal industry’s most active speakers on AI search. In 2026, he has presented “How to Get Law Firms Found on AI Engines” to bar associations and legal organizations across the country, teaching attorneys how AI tools like ChatGPT, Gemini, Perplexity, and Google AI Overviews choose which law firms to recommend, and what firms can do to be among them.
Since 2013, Dave has delivered more than 130 internet marketing seminars and classes to law firms and bar associations, including CLE programs on ethical internet marketing for lawyers.
Recent and upcoming presentations:
- How to Get Law Firms Found on AI Engines, December 2, 2026 (upcoming)
- NYCLA Presents: How to Get Law Firms Found on AI Engines [CLE], September 16, 2026
- How to Get Law Firms Found on AI Engines, [MBA], September 15, 2026
- How to Get Law Firms Found on AI Engines, [Delaware County Bar Association], August 4, 2026
- How to Get Law Firms Found on AI Engines, [Kentucky Bar], July 14, 2026
- How to Get Law Firms Found on AI Engines, [New York State Bar Association], June 23, 2026
- Internet Marketing for Law Firms, [Alaska Bar Association], May 7, 2026
- How to Get Law Firms Found on AI Engines, [American Bar Association], April 17, 2026
- Getting Law Firms Found on AI Engines, [CBA], February 18, 2026
- CLE: Ethical Internet Marketing for Law Firms, [DC Bar], November 29, 2023
Credentials and Recognition
- Owner, Attorney Marketing Network (2009 to present)
- Google Partner
- CLE Instructor
- 130+ seminars and classes presented to law firms and bar associations (2013 to present)
- 500+ law firms served across the United States, with 90+ current clients
- 25+ years of legal consulting, business development, and marketing experience
- Former legal publishing professional with LexisNexis, Martindale-Hubbell, and West
What Clients Say About Dave
“Dave has helped us manage our new website hosting and build our SEO. We are so grateful for his guidance and kindness. Cannot recommend enough!”
, Google Review ★★★★★
“I have been a client of Attorney Marketing Network for over three years. I have been nothing but impressed with the results I have gotten and the professionalism of this company. If you are considering hiring an SEO company or making a change I would highly recommend Dave and his team! I am constantly impressed.”
, Google Review ★★★★★
Latest Insights from Dave on LinkedIn
Dave publishes new articles on AI search, legal marketing, and law firm growth on LinkedIn. Follow along for practical insights on how attorneys can stay visible as search changes.
Ready to Get Your Firm Found in AI Search?
Talk with Dave about where your firm stands on Google and AI search today, and what it will take to become the firm that clients and AI tools recommend.