Free live webinar for attorneys
How to Get Your Law Firm Found on AI Engines
Google gets you found. ChatGPT, Claude and Gemini get you recommended. Learn exactly how AI decides which firms to name, the actionable steps to become one of them, and how to hold your web company accountable for doing the work.
Based on the CLE program Dave Hendricks has presented to the New York County Lawyers Association, the American Bar Association, the New York State Bar Association and bar associations nationwide.
Hosted by Dave Hendricks & Brock HendricksReserve your seat
Getting Found on AI Engines for Law Firms
You’ll get an instant confirmation email with your join link and a calendar invite.
Why this matters now
AI answers are intercepting your clicks.
Potential clients now ask ChatGPT, Claude, Gemini, Perplexity and Grok who to hire. Those tools name a handful of firms and move on. AI recommendations imply trust, and AI-driven traffic converts at higher rates. If you’re not mentioned, your competitors win.
And the rules keep shifting. AI engines update roughly every two months, which means your website can’t be a “set it and forget it” project anymore.
You still need to rank on page 1 of Google (and Bing) to be found by the LLMs. Don’t ignore it.
Writing and structuring your content so AI engines can pull a clear answer, and credit your firm for it.
Building the off-site signals, directories and reviews that make AI trust, cite and recommend you.
Figures as presented in “Getting Found on AI Engines for Law Firms,” NYCLA CLE, September 16, 2026.
From the bar association stage
The same program attorneys are taking for CLE credit.
This webinar brings Dave’s 2026 CLE program, “How to Get Law Firms Found on AI Engines,” straight to your screen. It’s the same material taught to bar associations across the country, with extra time for live Q&A.
What you’ll learn
Three modules. Real, actionable steps.
Not theory. You’ll leave with a checklist you can use on your own site the same day.
It’s SEO and AEO
- How Google and AI are changing where clients find lawyers
- The top answer engines: ChatGPT, Claude, Gemini, Perplexity, Grok
- Why you still need page-1 Google rankings to show up in LLMs
- Real law firm websites doing this effectively
- Where AI engines pull their answers from
Make your website AEO-friendly
- Q&A content, natural-question headings, writing how clients speak
- Practice area pages and city pages that rank
- Your bio page as an E-E-A-T authority page
- Schema markup (FAQ, How-To, Q&A) and how to verify it
- llms.txt files and robots.txt settings for AI crawlers
Off-page signals AI trusts
- The directories and sources ChatGPT actually checks
- Consistent name, address and phone (NAP) everywhere
- Google Maps: reviews, Q&A, posts and the top 3
- Getting “Google Stars” on your search results
- Scholarships for .edu authority links
Where does ChatGPT look?
AI checks far more than your website.
ChatGPT uses a “query fan-out” process: it searches for things like “best [practice area] lawyer in [city]” and aggregates what it finds across these sources. It favors firms with consistent NAP data, recent reviews and specific, detailed bios and FAQs.
Legal directories
State bar sites, Super Lawyers, Avvo, FindLaw, Justia, Martindale-Hubbell, Expertise.com, ThreeBestRated
Reviews & social
Yelp, Google Business Profile, Facebook and Reddit, plus Quora and YouTube comments
Entity validation
BBB, Foursquare, local business journals and news, and your own verdicts and settlements
Search indexes
Google and Bing. ChatGPT Search relies heavily on Bing’s index for real-time results
Keep your web company accountable
Is your web company keeping up with AI?
Most firms pay a web or SEO company every month and have no idea whether these changes have been made. We’ll show you how to check each one yourself, and what to ask for if it’s missing.
yourfirm.com/llms.txtyourfirm.com/robots.txtTry this before the webinar
A 10-minute AI visibility check.
Five things you can do today, no technical skills required. Bring your results and we’ll help you interpret them live.
Ask the AI
Ask ChatGPT, Claude and Gemini: “Who is the best [practice area] lawyer in [your city]?” Are you named?
Check llms.txt
Visit yourfirm.com/llms.txt. A “page not found” means you don’t have one.
Check robots.txt
Visit yourfirm.com/robots.txt and look for any “Disallow” lines aimed at GPTBot or ClaudeBot.
Test schema
Run your homepage and bio page through Google’s Rich Results Test and see what’s detected.
Search yourself
Look up your firm on Foursquare, Yelp and Avvo. Is the name, address and phone identical?
Your hosts
Learn from people who teach this to the bar.
Dave Hendricks
Owner & CEO, Attorney Marketing Network
Dave founded AMN in 2009 and helps law firms get found where clients now search, from Google to ChatGPT, Gemini, Perplexity and AI Overviews. Before AMN he spent years in legal publishing with LexisNexis, Martindale-Hubbell and West, giving him a first-hand view of how attorneys are discovered and chosen.
- 25+ years in legal consulting, business development and marketing
- 500+ law firms served, 90+ current clients nationwide
- CLE instructor; 130+ seminars to law firms and bar associations since 2013
- Google Partner actively managing PPC for law firms
Brock Hendricks
Head of Service & Head of CLE Programs, AMN
Brock leads client service at Attorney Marketing Network and runs AMN’s CLE programs with bar associations across the country. He works day to day with law firm clients on putting these AI search strategies into practice, and will walk through the implementation side and take your questions live.
- Leads AMN’s CLE and bar association program
- Oversees service delivery for AMN’s law firm clients
“I have been a client of Attorney Marketing Network for over three years. I have been nothing but impressed with the results I have gotten and the professionalism of this company.”★★★★★ Joseph Land, Google Review
“Dave has helped us manage our new website hosting and build our SEO. We are so grateful for his guidance and kindness. Cannot recommend enough!”★★★★★ Jessica Goodrich, Google Review
Who should attend
Built for firms that want the next case.
- Managing partners and solo attorneys who want to know where new clients come from
- Firms paying a web or SEO company and unsure what they’re getting
- Marketing directors responsible for SEO, content and intake
- Firms with flat organic traffic even though rankings look fine
- Personal injury, family, criminal, employment, immigration and other consumer-facing practices
Questions
Is the webinar really free?
Yes. There’s no cost to attend and nothing to buy.
How do I join?
After you register on Zoom, you’ll receive a confirmation email with your personal join link and a calendar invite. Zoom will also send reminders before we go live.
How do I get the free AI Website Audit?
Every attendee can request a free, detailed AI Website Evaluation. We’ll explain how during the session. It covers possible issues with your site, listings and citations, with an action plan.
Is this the same as the CLE program?
It’s built on the same material Dave presents to bar associations. This webinar is not offered for CLE credit.
Will there be a replay?
Registered attendees will receive the recording after the session, so register even if you can’t make it live.
Do I need to be technical?
Not at all. Everything is explained in plain English, with checks you can do yourself or hand to your web company.
Seats are limited
Become the answer, not just a search result.
Join Dave and Brock Hendricks live on [DATE] at [TIME] PT and walk away with a clear, actionable plan to get your firm recommended by AI.