Before you get one of those quick do it yourself websites on the internet, you might want to think about a few questions.

1. Can you afford the time to learn how to create a website?

2. Will you be able to put in the time to actually build your new website?

3. Are you clear on what your visitors will want on your website, and how to make it a success?

4. Have you determined a clear picture of what you want your website to do for you and your business?

Yes these are a lot of questions when all you wanted is a website. Is it really this hard?

Hey before you fork over the cash to an expensive web guy, or you jump into one of the quickie web building solutions, you might want to spend a little time on these questions.

Now look in the mirror and ask yourself;

1. Do you have a quantifiable goal of what you expect your website to achieve? Like all other means of advertisement, it’s always prudent to determine what your expectations are before engaging in a marketing campaign. I advise my clients to figure out what Return On Investment they should expect from their website to call it a success. If they can’t come up with a better reason other than they’ve been told that they should be on the internet, I usually recommend that they give it a little more thought before we move forward.

2. Do you have the time to invest in learning how to build a website? Regardless of how simple a web building solution is, there will be a certain amount of knowledge required. Do you really have the time to invest in this education? If so, have fun, but be cautioned, I know a lot of small business owners who have cost themselves a substantial amount of income by avoiding business tasks that produce revenue while learning web building. The sad part is that I met most of them much later when they discovered that their time and effort was completely wasted as their website isn’t producing any results.

3. Do you have the time to actually build the website? See above.

4. How do you get visitors to your website? Do you know? Many business owners believe in the “if you build it…they will come”, Field of Dreams philosophy. But the real world doesn’t work that way. If you can’t be found in Google and the other search engines, customers won’t find your website. If they don’t find your website, you don’t get business from your website. You’ll need to learn some SEO strategies so you can get found in the search engines. Yes there are lots of magic tools sold on the internet that promise web traffic. There is also lots of very good SEO information on the net. But beware! All is not what it seems. You wouldn’t be the first to spend a small fortune to find out what’s good, and what’s not.

Here’s a quick list to start;

1. Write down your objectives! What do you want your website to achieve for your business?

2. Set up a budget. This isn’t free, regardless of whether you do it yourself or you pay others to do it for you.

3. Speak to a professional. I would highly recommend that you hire a good web designer who understands SEO and will show you results of his work for other clients. Even if you’re determined to build your own website, speak to a professional to avoid making the many critical mistakes that most web designers make.

4. If you hire a web guy, don’t go for the cheapest price. Quality must be seriously considered or you can end up paying again to re-do your website. You truly get what you pay for. May you have all the success you hope for and I sincerely hope these tips will help to save you some money and time.

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