March 9, 2010 by Kim Nill
One of the most important skills an internet marketer needs to have is the ability to generate traffic. While there’s a myriad of ways to bring traffic to your site, the most popular choice among marketers today is social bookmarking. It is essential, though, that ample preparation be done, in order to effectively utilize this marketing procedure and realize positive results. A lot of people try using a social bookmarking campaign and find it doesn’t work for them, so having a plan to start with is really important. As with any new project, you must identify your purpose and goal of this campaign. Is generating traffic to your website your primary objective? Do you want to increase your search engine rankings? After you have answered these questions, you are probably ready to target social bookmarking in order to bring interested parties to your web page(s). This article will explore the ins and outs of this widely used marketing technique and how you should go about it.
Everyone is aware of how popular and rapid growing social media is on the internet. It is quite simple to locate a website where you are able to mingle with like-minded people about a chosen topic, as there are a vast number of these sites currently available on the internet. They interact with each other by instant messenger, sharing functions, tagging and by making comments on each other’s sites. So, what is the marketing advantage that you have to gain by interacting on these social websites? Social media is a relatively new idea and a lot of established websites are paying attention to this idea. These social sites are being very effectively used by online marketers on a regular basis to get targeted traffic to their websites or blogs. You will likely realize an increase in sales, as the social media sites have a reputation for attracting converting traffic. In addition to this benefit, these sites are able to help you slowly establish your brand.
If your goal is to be successful at bringing traffic in with social bookmarking, then you need to follow the proven guidelines that will make this happen for you. When you first begin with social bookmarking you need to remember you want a title that will be eye-catching and powerful enough to interest people and make them want to know more. Readers will generally examine the title and if effectively communicates the information that they are looking for, they will be interested enough to continue reading the content of the article. So many high quality articles and research reports are ignored because no one was interested in the title and therefore even an extensive campaign could turn into a quick failure. Once you have developed an eye-catching title, the next essential element is the article’s subject. In order to really find success, you must not only aim at funneling people to your site but to also make them glued with good content. You will want your summary of the article (or intro) to be short, but dynamic, and have it make the reader want to read the main article. Also, when the reader gets to your article, you need to make sure they are not disappointed. This means that your content must correlate well with the title, and contain useful information that is easily read. This means the content you are offering to any reader who comes to your website needs to be informative and exciting, not stilted and dry. It is your content that would make a person want to bookmark your web site. People look for sites that offer something different or unique from the rest of the sites in the same niche.
For one, your article’s title doesn’t have to also be used as the bookmark’s title. Believe it or not, it is not needed. As a matter of fact, you want to do your best to make it different and alluring; that is unless the title of your website is already very enticing. The title of the bookmark is the first thing people see and will be the most important factor in whether or not users check it out. Your title has to be enticing enough for people to visit your site and read the rest of it. Remember, there are thousands of other sites bookmarked, so you title really has to stand out. You also want to make sure that the description for your bookmark is good. The description is brief, but it should be used to enhance the hook, further engaging your target. It is important that you do not give a complete summary in your description. Only give enough information that people feel they “need” to read more. This strategy isn’t only for driving traffic to articles, but it can also be used on videos and blog posts. Don’t make the common mistake so many bloggers do: avoid bookmarking the home page of your blog from a social bookmarking site. They just bookmark the main domain. You can do this but then it doesn’t leave room for anymore bookmarks. And also it becomes very random. You should rather try to bookmark the exact post you want to drive traffic to. This will also aid you in understanding which posts on your blog are driving in traffic and what you’re readers are interested in. You can use it to monitor what the people want. NO matter if your you are trying to get people to a specific blog post or a certain video, be sure to bookmark the exact URL, not just the main domain.
In order to make social networking work in your favor, you have to utilize the right techniques. You should begin making sure your own pages are bookmarked. You can accomplish this by creating several accounts on a large variety of bookmarking sites. With the number of bookmarking site available, your marketing with this method has no limits. However, it’s really a good plan to have a number of your own bookmarks on a variety of sites on the web. You may even want to get your family and friends to bookmark your pages. While this is a very easy task, it can greatly improve your results. You are simply leveraging the resources you have access to. Try being an active member on the social networking sites you’re using, which means take part in them and socialize. One of the perks of social networking sites is the tendency to network with the other members as well as being able to add on friends who can share your bookmarks. The best way to present yourself as a loyal friend and bookmark, is to comment and tag other friends’ bookmarks in the community. At the end of the day, social bookmarking has been proven to be an effective and efficient way of generating traffic to a specific website. Keeping in mind that it’s the quality of the content that will keep the people coming back for more.
There are many different tools to automate the social bookmarking process. Social bookmarking tools has helped me successfully promote Learn Ballroom .
