February 27, 2010 by Robbie Price
Something named “backlinks” is especially significant in the world of search engine optimization (SEO). Even though you may be new to internet marketing (IM) or may only have just launched your first website, this is a critical topic. Backlinks are utterly essential for any user seeking significant Google search engine rankings.
Internet marketing uses two major strategies: paid advertising procured through various services, including AdWords or AdBrite, or search engine optimization. SEO uses backlinks in the quest for exceptional placement on keyword search results, with the goal of appearing first or very near the top of any Google search. Thus it is very important to utilize this strategy, either through learning and applying it or finding a reliable server to do this work.
What, then, are backlinks? These are hyperlinks – bits of text that you click on and are taken to another website – that take users back to your own website. Some search engines use backlinks in how they order or rank what they find in keyword searches.
Search engines rank data in different ways: Representing less than a quarter of the search engine market, Bing and Yahoo use factors intrinsic to your site itself. However, Google, a comparative giant in the search engine world, uses backlinks to order and rank its information. Therefore the placement of your website in the Google results of a keyword search is dependent on the backlinks your site has out there.
So, here is how Google uses backlinks: remember that these backlinks are placed on various sites on the web. Google finds them because the bits of text turn up in the keyword searches users enter. The words that are used in the backlinks are called anchor texts. Google weighs the significance, or authority, of where the backlinks are located in ranking the importance of your website.
Of course, this discussion raises the question of how to get or place backlinks elsewhere on the internet. Once upon a time, website owners would approach other webmasters with requests to include links at their site, and etiquette required simply offering to reciprocate.
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