November 15, 2009 by Nick Halmond
What many people new to the world of SEO don’t realize is that where put keywords on webpage is extremely important. It’s actually just as important as which keywords you use and how many times you use them. When you place your keywords on webpage in the right location you give that page a much higher relevance for a particular search term or topic. Simple changes to your positioning can result in big benefits and improvements in your ranking.
Learning Where to Place Keywords on Webpage
As already discussed, the location of a particular keyword on a webpage can make a big difference for how much it helps the ranking of a site. When you’re looking for the most effective SEO option, there are two places where keywords can immediately make a large difference. The first is right at the beginning of your content and the second is right at the end of your page. Both of these can lead to big SEO gains.
By showing that your content starts and finishes with the keyword in question, you are basically saying that the entire page is about that topic and therefore it’s highly important and related. Therefore, if you haven’t been using your keywords in the first and last paragraphs on your page then you have been missing out on some easy to perform SEO strategies.
Don’t forget however that your content is typically not the absolute end of your website. Usually underneath there is footer information or more page information. For example there might be commenting and social bookmarking tools. Or there may be footer links, a disclaimer note or many other potential items or notes as well.
Therefore in these situations, you can tweak the locations of the final keywords on webpage by inserting them into the footer in some fashion. For example, the last words in your footer could be a sentence describing your site or your motto and incorporating your main key phrase. This will ensure that regardless of what’s going on with the content and information above, the last words on every site will help your pages to get ranked higher.
In addition to the above tips for keywords on webpage, it’s also important to ensure that you use keywords naturally and consistently. This means including them where they fit not just for SEO, but also for the flow of the content itself. Don’t stuff them into one paragraph and then forget to mention them again. Instead, use them throughout the entire content naturally as opposed to excessively or in a bunched up fashion.
When it comes to SEO, the more knowledge you have the more improvements that you can make. The location of keywords on webpage is just another important step to keep in mind when you’re creating and managing a website. Remember that the two most important places are the beginning and ending of a page and you’ll be able to improve your results in no time at all.
RankFast representitive Nicholas Halmond is an expert in search engine optimization (SEO). Visit us we offer many seo services such as link building services, competitive research, website seo analysis.
