Dave Hendricks – Attorney Marketing Network – 818-618-2227 dave@attorneymarketingnetwork.com

I know most of my articles focus on tips & techniques on getting you found in Google’s ‘natural’ or ‘organic’ results, but I want to take a minute to cover some important best practices on PPC or Pay Per Click.  There is definitely a place in Attorney Marketing for PPC advertising, however the main problem is that most people think that throwing money at it, without proper maintenance and ongoing tweaking, is “Managing their PPC Campaign”.

I know many, many attorneys who spend $5,000 – $20,000 a month on PPC, and unfortunately they don’t need to be spending that much to still achieve effective results.  Other attorneys have companies or ‘their web guys’ manage their PPC campaign for them, yet have no idea how much the markup is and what % people are charging them for their “PPC Management” fee.  Some PPC Management companies don’t even tell you all the keywords they are bidding on for you!  Not a bad gig to spend someone else’s money & not tell you what they’re spending it on!

Here is a basic, yet powerful technique that will 1) Save you money over what you are spending with Google & 2) Help to make sure who’s running your existing PPC Campaign is doing the same thing, and doing a good job of spending your money.

Focus on Your Quality Score from Day 1 – It will save you $$ Short-Term & Long-Term & Give you Better Placement for Less $$ than your competitors.  I repeat:  If you have a higher Quality Score than your competitors, you will have higher placement than them, and you will pay less per click than them.

How do you do this?  Your Quality Score is dependent on a number of factors (how long you’ve been advertising w/Google, what is the CTR (the rate that people who see your ad actually click through to it), your ‘bounce rate’ (do people click your ad, then bounce right out of it): There are over 50 different factors that weigh into your Quality Score.

If you focus on this one main principle, you will be ahead of the game:  You want the searcher to have the most RELEVANT results & the best user experience.  This is similar to SEO, however if you do it poorly here, instead of ranking low, Google will charge you more money for the keywords you are bidding on.

Below is a very advanced PPC technique, however it works.  And no PPC management company that I know of does this – especially any of the big ‘legal marketing experts’!  It takes time and patience, however done correctly it will save you a ton of your money!

In Adwords, you start by creating an Ad Group.  From there, you put the keywords you want to bid on.  When most people create an Ad Group, they put a bunch of keywords they want to bid on within that Ad Group.  (i.e. Business Attorney Los Angeles, Contracts Attorney Los Angeles, Real Estate Litigation Lawyer Los Angeles).

The correct way to build a PPC campaign is to put each Individual Keyword in its own Individual Ad Group. DO NOT put a bunch of keywords in one single Ad Group – Especially unrelated keywords like ‘business’ & ‘real estate’.  In this example, if you are bidding on 3 different keywords, you would build 3 different Ad Groups.  If you are bidding on 100 different keywords, you need to build 100 different Ad Groups!  This is where it gets labor intensive, and to save time you could conceivably have 2-3 closely related keywords in a single Ad Group, but you want to keep the keywords as closely related as possible.

Next, create a unique & specific Text Ad for Each Ad Group.  Use that specific Keyword in it’s own specific Text Ad.  In the Ad Group ‘Business Attorney Los Angeles’, make sure that the keywords ‘Business Attorney Los Angeles’ are located in the top line of the Text Ad.  ALSO – make sure that the same keywords are in the second line of the Text Ad.

We’re still in the ‘Business Attorney Los Angeles’ Ad Group – Now create a second Text Ad, and Split-Test your two Text Ad’s.  Let Google randomly run both.  After a few months of good data, use the one that converts the best.  Which one has the higher Click Through Rate or CTR?  Delete the lower-performing Ad, and then create another one to compete with the surviving Text Ad.  Repeat this process again for another 2 months.  This will tell you what Ad people are more attracted to, and let you focus on higher-performing ads.

Finally, you want to create a Specific Landing Page for each specific Text Ad.  DO NOT have the PPC ad land on your website or home page.  You want to create an entirely new attractive page (it can have the same look & feel as your site), however you want it to be focused on the Keyword you are bidding on.  Make sure the Landing Page has those specific Keywords prominently placed on its Landing Page at least 3-5 times.

In short – The Keyword you are bidding on is now exactly the Keyword in the Top line of your Text Ad, and that same Keyword is also in the 2^nd Line of your Text ad, AND the same Keyword is prominently displayed 3-5 times in the content of your Landing Page.  So Google sees relevance all across the board, and the Text Ad someone sees when they search “Business Attorney Los Angeles” has those relevant keywords in there, and so does the Landing Page they will link to.  The searcher’s destination page mirrors the keywords they typed in, so it should be a good user experience.  And if it is, Google will reward you with a higher Quality Score, and put your user-friendly ad higher (for less of a bid) than one that is less relevant.

Other Important Tips for Higher Conversion:

• Make sure your Landing Page is action-oriented: Tell the searcher to Call now, email now, fill out form now.  You just paid Google for the click, now tell the user to call so you get the lead too.
• Make sure Your Landing Page has ‘NoIndex’ / ‘NoFollow’ attributes in the html code.  Google will penalize your campaign if your page is set up incorrectly, so having these attributes help.
• When bidding initially, don’t low-ball your bids.  Bid Competitively for month’s 1-2, or 1-3, then back off your max-bids in month’s 2-3 when your Quality Score is solid.  This will help your budget decrease in correlation with your increased Quality Score.
• Make sure you use your target geography and as many keywords as reasonably possible in your advertisement itself. State that you are a Woodland Hills, or Encino Lawyer.
• Turn off Content Match / Content Network. Too often, this is nothing but a moneypit. In some cases it is useful, but for most practice areas, it is money down the drain.
• Use IP Targeting – Don’t put your ads in cities that you will not travel to, and conversely where a potential client won’t travel to your office.
• Track Conversions or “leads”-not just clicks or impressions.

I hope this wasn’t too overwhelming for you, but for those of you that are spending money on PPC, this is important information that can save you thousands of dollars each month.  PS – I realize this is a more advanced article, so you might want to have your Marketing, Web, or whoever is managing your PPC read this too.  I hope it helps you!

Dave Hendricks works with the Attorney Marketing Network, helping firms get new clients by improving their internet presence and driving measurable leads to their business.  He presents a regular Attorney Marketing / Attorney Networking Seminar locally at The Law Offices of Magana Cathcart & McCarthy.  Google Adwords Certified, Dave is an Internet Marketing Consultant and has over 15 years of sales and Internet experience in the technology space (8 years within the legal market).  Each month, there are literally thousands of people searching for a local attorney in all the major practice areas.  Dave helps firms take advantage of that search and be found on Google, Yahoo, Bing, using successful website design, Search Engine Optimization, Google Local, and Pay-Per-Click techniques.  Dave’s next luncheon seminar is at a different location:  Wednesday, August 18^th at 12:00 at the Century City Rotary Club  – Hyatt Regency Century Plaza – 2025 Avenue of the Stars, Century City.  Lunch is included, and you can get a complimentary website evaluation afterward.  Space is limited, so save your spot by contacting Dave directly at 818-618-2227 or via email at dave@davehendricks1.com

Create Quality Content: This is the hardcore fact; even though it has been said a thousand times before, people still don’t get it. The key to getting high ranking in the search engines for your blog is to write and publish top notch content. Why not set yourself apart and really milk your advantages by publishing top notch articles, since you are already covered from an SEO viewpoint by WordPress? Each single article is an opportunity for you to connect with your target market, making all the content you post invaluable. Once you start providing your audience with excellent articles, you will find that you will gain more highly relevant links and you will notice an increase in targeted visitors to your site.

XHTML Code Validation: This is an important step when it comes to creating a strong WordPress site that gives relevant results. There are many reasons why your website should be certified based upon the standards of the online world. Even if you are unfamiliar with HTML basics, you will have difficulty in the beginning stages. Type in your blog’s name into the W3C Validator. If it does not validate, then walk through the directions until find the problem and fix it.

Making certain that you web pages are validating will indicate that there should not be anything that will stop them from increasing in page rank with the search engines.

Sprinkle Your Keywords: When you’re writing your content on your WordPress blog, make sure you’re writing it for your readers and not the search engines. What you want to achieve is to make your audience understand that you can provide them with compelling and interesting articles. You can’t ignore the importance of search engine optimization, though, which is why your content should include relevant keywords. You have to sprinkle your keywords in your content in such a way that they match what you’re writing. You don’t want to be smacked down by the search engines for overdoing it with your keywords, which is why you need to be very careful. Keywords have to be featured in certain places to maximize their efficiency, which is why you need to make sure to get this right. Aim for having a keyword density of 4% to 5% and nothing more than that.

After you get the hang of proper SEO techniques for your WordPress site you’ll see the results come rolling in. Just focus on quality content and proper SEO to see long term results.

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One of the easiest ways to succeed with resell right products is to do exactly what the successful marketers are doing with the products they’re reselling. By emulating the success of others with these products you are taking a shortcut to more profits. This will not only pave an easy path for you but it will also save you the frustrations you might otherwise face. However this does not guarantee success it’s still important that you put some creative thinking into it so that things keep on the right path.

To finish; have a go at going beyond resell right merchandise and obtain Private Label Right products or PLR products in which you have the go-ahead to transform the content in the product, making it entirely one-of-a-kind. The reason why PLR products work so well is because you have the freedom to experiment with the content as much as you want and alter it to your heart’s content.

Value packages are another technique that works well when trying to get prospects to buy more. This method makes it easy to give more for less and increase your prospects perception of value in your products. You might be surprised at how easy it is to bundle and sell packages of things designed for a specific niche. It not only helps you increase your sales but also brings down your product’s refund rate.

To sum up, reselling items isn’t too challenging, if you are aware of how to play the game in a different way. Numerous web marketers have factually made high amount of money by effortlessly buying and reselling items smartly. The exclusive thing you should keep in mind that if you are unable to take a stab and making your items stand out from the rest, you won’t come about good responses. Take some extra time to transform your merchandise into something distinctive and get the word out about it in a different way than the others. Go ahead, begin taking some action on the things you have been taught here to see continuing results from your reselling business,

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Make Sure Your Landing Page Is Appropriate: If someone clicks on an advertisement, they expect to be taken to a relevant page. If you’re going to make it confusing for them, then you’ll end up wasting your money on clicks that don’t convert. In order to boost the conversion rate of your PPC ads on Yahoo!, it’s really important that you focus on creating a relevant landing page that goes with your ad copy. One common error you want to avoid is having your visitors end up on your homepage. A surefire way to ruin the effectiveness of your campaign is to presume people will be bothered to spend time trying to figure things out, which is why you need to give them everything on a silver platter and make sure they reach the relevant page. Your landing page should also be as uncomplicated as possible with as few distracting elements as possible. You want people to act, which is why all the elements on your landing page should be designed to lead people to take the action you want.

Plurals: Making sure you bid on great keywords is critical to getting great results from doing PPC on Yahoo!. There are plenty of little tweaks that can really improve the results of your PPC campaign and one of these is to look at plurals. You need to look beyond the singular when compiling your list of keywords to bid on, which is why you should consider plurals as well. This is because creating a campaign that centers on a plural keyword will mean a larger number of keywords at a lower cost per click because most advertisers will be bidding on the singular version. This approach, and other similar ones, will lead to a better bottom line since your costs will go down while the results of your Yahoo! PPC campaign will improve. There are new products being launched all the time such as passive profit portals which will take advantage of PPC.

Track Your Ads: Undoubtedly, the only way to ensure the success of your PPC campaigns with Yahoo! is to make sure you are tracking all your statistics. Yahoo! does offer some tools to help you track your stats and generate reports, but you should never rely just on those. You need to find out which of your keywords are being triggered by advanced matches and, thus, are performing well, which can only be done with more advanced tools and Yahoo! doesn’t provide enough details for you to be able to do this. You will have to do this so you can create an exclusion list of keywords for advanced match terms.

Remembering our entire discussion in this article is important since eventually you will be investing your hard-earned cash into running a campaign on Yahoo! and you deserve no less that a good return on your investment and reap some handsome profits.

If you want PPC it’s easy to realize that a lot of new launches such as Income Instruments benefit greatly from this style of marketing.. Unique version for reprint here: How To Get Started Using PPC Advertising at Yahoo!.

Before you begin building your blog, you have to decide if you want a high quality blog or not, and if so then simply execute your plan from here on out. If you eventually have an audience that returns to read your blog, then you know to continue doing what caused that to happen. Imagine what kind of impression you’d be making on your readers if they find out that your blog’s down and isn’t accessible? You really do still have to be careful with the hosting company you deal with. Actually, even though there are a ton of hosting companies, there is a handful of them that are very well known and are reliable. Proper keyword research and choice of categories plus simply planning will go far to making your blog more enjoyable to read.

It is normal and accepted to provide outbound links to authority sites that are relevant to your niche. Many bloggers link to other sites in their blogroll, but you can choose whichever option pleases you. Naturally, you need to provide as quality content as possible otherwise your readership may decrease. Think of this as a long-term project, and ideally it will never end. The moment somebody has to click on multiple links to check out something, they lose interest in your blog. If you’ve found a good resource that you’d like to share with your readers then add it at the end of your post so that there’s no distraction. However, remember these are not promotional links, but you must place them so people will read most of your post.Blogging is in no way , a brand new type of marketing , but it is still extremely effective and new launches such as the go click cash review launch will be utilizing it.

Images related to your post can help with keeping people engaged, so that is another avenue available to you. It is well known among copywriters that images are necessary because they attract eyes to them. You can mention something in a post, and then that is a good time and place to put your relevant image in that section. You do not have to use images all the time in every post, so you can just mix things up a little bit.

Anytime your readers do something to try and help you, always express your gratitude and say a word of thanks. If you are engaged in the subject, then that should make you interested in what your readers have to say.

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Right now, there are already more than 1000 grant programs on hand, which are offered by 26 grant-making agencies. These programs are group into 21 categories and you can view them on the internet through Gov.grants.com. US government is indeed taking care of the wellbeing of its people through the federal grant.

Before you can avail these grants you may need to have a study first about it. These grants are provided to non-government organizations; they basically have the function in giving out social services to the public. The ideal sources to look for a government grant are through government official grant site.

The sites the will provide a comprehensive information will also be found online with the comfort of staying on your house. You can sign-up on any of the sites that will request you of acquiring a grant and also for standard grants alerts. Just always be vigilant with the websites you have, especially if they asked for money it might be a fraud site.

When you have an idea about the government grant that you will avail, you can now proceed to application. Each will sign the grant application and its associated certifications and assurances that are essential to fulfil the requirements of the application process. So if you register as an individual, you will be only being able to apply on grants for the individuals.

A person cannot submit an application to a grant opportunity that is meant only for organizations. They can submit an application on the behalf, but not on the behalf of a group.

To add this information on availing for government grants, it is not always available; the process of application begins only when the government makes an announcement. That is why always update the announcements you have, check their official websites. Don’t forget to also update your credentials, and be prepared when it is needed.

[Warner Walker] has been in the field of Grants for a long time and maintains a website about Minority College Grants where you can get answers to the rest of your questions.. This article, Government Grants is released under a creative commons attribution license.

It is important to put a lot of thought into such a letter as this is going to be the first impression a potential employer is going to get of you. This is not to be seen as something which is just an add on to the main application but as a component of the application as a whole.

One of the key things to use the covering letter for is to tell the firm why you want that job out of all the law jobs in Manchester or elsewhere. This may mean that you’ll want to invest plenty of time performing some research into the company and considering your reasons for seeking a job with them.

Sources you can use for this analysis are the company’s personal brochure and web site. Nonetheless, as opposed to just quoting back to them their own words you must also analyse any information concerning the firm within the local and legal press. You can also do research on individual people at the firm who you might be working with should you get the job.

The more you can understand the firm and its employees the better you will be able to articulate why you want to work there.

Once you’ve told the firm why you want a role with them you need to then move on to tell them what it is about you that makes you a great fit for that company. Why will they need to hire you? Right here you must determine key abilities and attributes that you have that fit the position you are applying for and could be an advantage to the firm.

When you talk of your skills and attributes always make sure you use examples to demonstrate where you have used or developed these. This will likely set you aside from other people who’re using the identical legal recruitment agency in Manchester or elsewhere.

A final tip would be to not let the letter become a repeat of your CV or resume. It may reference one or two things as examples but truly it really should serve a different objective in telling the agency why them and why you.

Want to find out more about law jobs in Manchester, then visit Jack Dobson’s site on how to choose the best legal recruitment agency in Manchester for your needs.

They are a government arm that has been tasked for the distribution of these government grants to qualified senior people. While there are government grants being distributed to social organizations wherein senior citizens could avail it from, there are of course government grants that they could directly avail of.

In order to help an elderly people determine the kinds of financial grant that is most appropriate for them to apply for regarding their specific need, CFDA (Catalog of Federal Domestic Assistance) will them do so. This catalog is designed to provide all pertinent information that they will need when looking for government grant that they can avail of, what would be the qualifications and the corresponding requirements that they will need to present.

This catalog keeps a record of all the available grants that a senior citizen could avail of from the different government agencies of the United States. To get your own copy of this, you can have it requested either by mail or to make it really snappy you can download a readable PDF version of it from the government website. Not all senior folks would benefit from a single type of US government grant because there are qualifications that must be met first prior to getting it for themselves.

If this qualification will not be met, they are not able to apply for it and would be advised instead to get another one based on their qualifications. In the event though that the funds intended for particular grant is not used for whatever reason, it will be returned to the proper government institution to be used for future government grants that will be offered.

[Jack Stone] has been in the field of Government Grants for a long time and maintains a website about Business Grants where you can get answers to the rest of your questions.

It is rather simple to prove that a health care professional’s act or failure to act was a direct cause of the patient’s injury. There are however two types of causation that must be proved, the relatively easy to prove direct causation and the more difficult to establish proximate causation. If the patient suffered harm due to the defendant’s act or the defendant’s lack of action and harm resulted then direct causation exists but proximate causation does not exist simply because direct causation exists.

Proximate cause is not as simple to establish as is direct causation. Proximate causation addresses whether a particular result was foreseeable or in other words would a reasonable person expect a particular result if he acted or failed to act. For instance a patient might have developed pneumonia under his doctor’s care but the issue will center on whether the doctor could foresee that the patient would develop pneumonia based on the doctor’s decision not to administer certain vaccines.

In cities with large urban populations there are several malpractice lawyers to choose from but choosing the right lawyer is not as easy as picking the lawyer with the slickest TV ad. Lawyers who run big ads on television usually refer their cases to a team of lawyers who might only have minimal contact with their client. This is not necessarily a bad practice but most clients want a more personal relationship with their legal counselor.

There is no such thing as an easy, winnable lawsuit so avoid attorneys who promise an easy victory and a large settlement. Most attorneys are happy to offer initial free consultations where they will examine the facts of the case and give their informed opinion as to whether or not a cause of action exists. During the free consultation ask the attorney about his specific qualifications and his specific area of expertise.

Lawyers who are committed to their legal specialty belong to organizations, professional groups, and non profit groups related to their expertise. A health care negligence legal specialist should at least be a member of the personal injury section of the bar association. The attorney should be taking continuing legal education classes in personal injury law in order to stay current on all of the latest changes in the health care negligence field.

The medical malpractice attorney Orlando will fight for his client and will attempt to negotiate a settlement out of court or will be prepared to take the case to trial. In order for a negligence cause of action to exist direct and proximate causation must be demonstrated and it is the lawyer’s job to prove that a cause of action does exist. Hire the attorney who specializes in health care negligence and who has a winning track record.

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This review will give you enough information to start your own profitable law office. A personal injury attorney’s job is to provide legal advice to clients who got injured in auto mishaps, negligence at work or a slip or fall accident on a public place. It is also their responsibility that you receive a monetary compensation to pay for your medical bills, damaged property and emotional trauma. This is why hiring a lawyer to represent you will always be beneficial.

Shown here are some of the primary facts that you long for to set up your own law office and make it rewarding.

Never open a law firm without any job experience. In case you still open one, there’s a big chance that you will have a hard time because of insufficient experience. So, look for a job as a personal injury lawyer and get at least two or three years experience.

Once you have a job make sure you do your best to learn everything you can on how to operate a law firm. Don’t forget to accept as many cases as you can but make sure all those you will handle are legal. Do your best to focus on cases with liabilities, serious injuries and medical expenses.

Make sure you work hard and do your best to win all your cases because this will be the perfect time for you to build a name for yourself. By doing so can impress your patron because you just graduated from college.

You need to find time to get to know all the staff working for that office and make sure you get all their contact information. Get to know their work background and how they manage to be so successful in doing their job like finance, communications, and other offices. YOu can definitely lear a lot from them and get their aid in your future business.

This is very important because you will not have a full staff in your law firm for the first six to seven months to save money. So, its better that you learn everything you can while are you still employed.

Now that you know everything to open your own law office then you can be sure to run a successful personal injury attorney Long Beach firm and how to make it profitable. Just follow all the tips we gave and you should be okay. Do your best!

Hiring a Personal Injury Attorney Long Beach is important in case you’ve been badly injured in a vehicular collision. You’ll want to employ the best lawyer like Bob Khakshooy who’s got the skills, experience as well as resources required to obtain the best suitable result.