November 19, 2009 by John Knigt
In the world of online marketing and online business, a top ten search engine ranking can make all of the difference to your success. If you aren’t found on the first page of a search engine such as Google, then the level of traffic you see is going to be significantly decreased. Making it to the first page and a top ten search engine ranking therefore has to be your primary concern when you’re trying to promote your website, gain exposure and grow your overall online presence.
The difference a top ten search engine ranking makes for your website is quite astounding. You will see what we mean when you realize that about 70% of all clicks made from search engine pages go to websites found in the top ten on the first page. If you do not have a top ten search engine ranking you’re missing out on the biggest piece of the pie that represents potential website visitors.
The bottom line is that all the thousands of other websites share the remaining 30% of the visitors between them. And when you fall past the third page of the search engine rankings, only 5 to 10% of the total number of visitors are left to share.
As you can see, when you really want to drive traffic to your website, you have to obtain a top ten search engine ranking. There’s simply no other way around this fact. The level of traffic seriously drops off, and beyond a few pages you won’t be seeing anything at all.
The need is clear, so just how do you go about achieving a top ten search engine ranking? It may be difficult, because everyone else wants to do the same thing. But if you follow the right strategy and have a good game plan you’ll be able to reach the top and stay there. It boils down to using the right mix of onsite and offsite search engine optimization, or SEO.
Some examples of onsite SEO include using internal linking techniques and keywords on your website’s pages, but various other SEO tactics can also be used. Onsite SEO is a widespread practice, but it must be done properly. It’s important to find and use the optimum keywords, but don’t use them excessively. If you do it might look like you’re spamming to the search engines and your website’s visitors.
As important as online SEO can be, in today’s world offsite SEO is even more important. Offsite SEO mainly consists of link building, where you find new websites to place links that lead back to your own.
Not all links are created equally, so you have to really focus on building high quality links. High quality links are those that come from high ranking sites, and sites that are closely related to your own. It’s also important to find one way links, instead of exchanges. Plus, including the right anchor text can make a big difference, and will enable you to get ranked higher for the terms you are targeting.
High search engine placement is possible when you know how to go about achieving it. Use good search engine optimization, particularly offsite SEO tactics that help you build quality links. If your SEO is done successfully and with consistency, you will achieve a top ten search engine ranking and amazing results for your website and your business.
Being at the Top Ten Search Engine Ranking is a great advantage on your part. This will allow your website to get noticed by visitors and let them see what you have to offer. You have reached the topmost pages which makes your site very popular. And this could also mean an increase in sales for your business. Don’t reprint this article.
